From 29 September to 1 October 2026, the Riyadh Front Exhibition & Conference Centre (RFECC) will host WTM Spotlight, a three-day international gathering designed to connect Saudi Arabia’s tourism transformation with the global travel industry. The event will welcome regional and international travel professionals, industry leaders, innovators, and Saudi consumers, highlighting the Kingdom’s growing role as a global tourism hub.
WTM Spotlight is intended as an immersive platform where Saudi Arabia’s people, culture, and stories are placed at the heart of the conversation. With the country undertaking one of the world’s most ambitious tourism expansions under Vision 2030, the event will be a focal point for inspiration, collaboration, and investment.
Delegates will be able to explore the ideas and innovations shaping the future of tourism while meeting travel industry leaders from across the globe. Exhibitors will showcase their products and services to domestic and international buyers, with opportunities to gain insight into evolving consumer preferences and build lasting partnerships. For the media, the event provides direct access to updates and developments that will influence both Saudi Arabia’s tourism positioning and the wider industry.

The significance of the event lies in its dual role: connecting the world to Saudi Arabia, and Saudi Arabia to the world. By bringing together global travel products, Saudi and international buyers, and Saudi consumers, WTM Spotlight will open doors to new opportunities and foster meaningful exchange at a critical moment in the Kingdom’s tourism journey.
The event runs from 09:00 to 17:00 daily, 29 September – 1 October 2026, at Riyadh Front Exhibition & Conference Centre. As part of the global WTM Portfolio, it underlines Saudi Arabia’s emergence as one of the most exciting destinations on the world stage, and a country whose tourism future is now firmly in the international spotlight.
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