TRADE
In this section, we spotlight the pivotal figures and organisations shaping travel in the Kingdom of Saudi Arabia. At the forefront are the world’s leading high-end travel advisors, serving ultra-high net worth individuals and their families. These trusted consultants excel in curating bespoke travel experiences that resonate deeply with the personal preferences and desires of their clients. Equally critical are the destination marketing companies (DMCs) operating within Saudi Arabia, whose flawless execution of travel plans can make or break the client experience. A seamless trip can transform first-time visitors into lifelong advocates for the breathtaking destinations within Saudi Arabia, significantly boosting the industry’s growth and reputation on a global scale.
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High-End Travel Advisors Around the World
In 2024, the landscape for high-end travel advisors is evolving, with Saudi Arabia emerging as a compelling new destination for discerning travellers. Despite this, many advisors who have yet to visit Saudi Arabia harbour preconceived notions and hold judgements about the local lifestyle. These biases quickly dissolve once they experience the Kingdom first-hand, meeting its people and immersing themselves in the local culture. The common feedback from those who have visited is one of pleasant surprise, as they quickly realize their initial misconceptions were misplaced.
As recognition of Saudi Arabia’s appeal grows, an increasing number of prominent travel advisors are beginning to recommend the Kingdom to their clients. Over the next few weeks and months, we will feature some of these key agencies, sharing their insights and testimonials.
For those interested in exploring Saudi Arabia, the suitability of a travel agency can vary based on geographic location. To connect with an exceptional travel advisor in your area who can tailor your journey to the unique offerings of Saudi Arabia, please reach out to us directly, and we will facilitate this connection.
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Destination Marketing Companies (DMCs) in Saudi Arabia
As Saudi Arabia has only recently opened its doors to foreign tourists, the practice of hosting high-end travellers is still developing. In this dynamic landscape, establishing the right connections is crucial as they can significantly influence the quality of the travel experience. This is particularly true in Saudi Arabia, where the reality may not always meet expectations without proper guidance and local insight.
Currently, we have qualified four main DMCs renowned for their professionalism and expertise in catering to high-end travellers in Saudi Arabia: Abercrombie & Kent, Almosafer (operating under Discover Saudi), EXO Travel, and GoZahid. Each of these companies has a distinct approach to handling their clientele, offering unique services and experiences tailored to the needs of affluent travellers.
Abercrombie & Kent
Abercrombie & Kent is known for its luxurious and bespoke travel services, providing exclusive itineraries that cater to the sophisticated preferences of its clients.
In a significant interview at ILTM Cannes, SAFE’s senior editorial staff had the pleasure of speaking with Mohamed Ismail, General Manager of Abercrombie and Kent Arabia Limited, based in Riyadh. Launched on October 1st of the previous year, Abercrombie and Kent have quickly established themselves as leaders in the luxury travel sector in Saudi Arabia, becoming the 57th DMC in their global network and notably, one of the only three Virtuoso representatives in the country.
What Sets Abercrombie & Kent Apart? Abercrombie & Kent distinguishes itself through a foundation built on trust, exceptional service, and a profound understanding of both the destination and the nuanced needs of their clients. They ensure the utmost quality in their offerings and provide 24/7 support to their guests. Their approach is deeply informed by their rich heritage and focuses on delivering not just services but extraordinary experiences.
Mohamed Ismail’s Multicultural Expertise: Originally from Egypt, Ismail’s diverse background includes extensive periods living in Italy and America, enhancing his ability to cater to a global clientele. His leadership has been instrumental in exceeding the company’s initial expectations and budget within their first operational year, even amidst regional conflicts.
Signature Saudi Arabia Tour: A Kingdom Revealed
Abercrombie & Kent’s curated journey, “Saudi Arabia: A Kingdom Revealed,” offers travellers an exclusive glimpse into the rich tapestry of Saudi Arabia’s heritage and its modern-day allure. This nine-day tour priced at $17,495 per person is limited to 18 guests to ensure a personalised experience. It includes:
– An immersive exploration of Saudi Arabia, from the bustling streets of Riyadh to the historic corridors of Jeddah beside the Red Sea.
– Insights into the influential Al Saud dynasty during a three-night stay in Riyadh.
– Visits to the spectacular rock-cut tombs of Hegra in AlUla, reflecting the architectural brilliance similar to Jordan’s Petra.
– A blend of tradition and modernity in Jeddah, where travellers will wander through narrow streets lined with traditional coral houses and admire modern art installations along Jeddah’s Corniche.
This tour represents a unique opportunity to be among the first to explore the previously inaccessible realms of Saudi Arabia, offering a deep dive into its history and a first-hand experience of its dynamic progression.
Almosafer – Discover Saudi
Almosafer, through its Discover Saudi division, offers a blend of local cultural experiences combined with high-end travel solutions.
As Saudi Arabia opened its doors to international tourists in September 2019, Discover Saudi was established as the Kingdom’s leading integrated Destination Management Company (DMC). Operating under the Seera Group and as a subsidiary of Almosafer, Saudi Arabia’s leading travel company, Discover Saudi has been instrumental in connecting the world’s tour operators and travel agents with the most inspiring and experiential travel opportunities in Saudi Arabia. From ancient ruins to modern wonders, Discover Saudi guides visitors through every step of their journey, enhancing the visibility of Saudi Arabia’s rich cultural tapestry.
Vision and Purpose
Vision: Discover Saudi strives to be globally recognized as the gateway to the Kingdom, bringing the magnificence of Saudi Arabia closer to people from all corners of the globe.
Purpose: The purpose of Discover Saudi is to showcase the vast potential of travel and tourism in Saudi Arabia, combining local insights with a deep passion for travel to position the Kingdom on every discerning traveller’s must-see list. The company champions warm Arabian hospitality, breath-taking natural landscapes, and a vibrant history.
In Support of Saudi Vision 2030
Aligned with Saudi Vision 2030, Discover Saudi is pivotal in diversifying the economy through tourism. This strategy aims to enhance local and inbound tourism, supported by the introduction of tourist visas, thus complementing the national agenda.
Sustainable Travel
Discover Saudi is committed to promoting sustainable travel practices that minimize the environmental impact on newly exposed tourist locales. The company focuses on economic resource management and collaborates with suppliers who meet strict sustainability standards. Special emphasis is placed on preserving the Arabian leopard, a critically endangered species native to the Arabian Peninsula and a symbol of the brand, highlighting Discover Saudi’s commitment to conserving regional biodiversity.
Key assets:
– Destination Experts: To Discover Saudi, the desert is not a mystery but home, and Arabian hospitality is a way of life. Their extensive knowledge of Saudi Arabia’s hidden treasures enables them to offer unique insights and experiences.
– Quality of Services: Discover Saudi is known for its high-quality service. The company extensively quality-controls every part of its offerings to ensure travellers create lasting positive memories.
– Safety and Security Focused: As the first DMC in Saudi Arabia to implement global health and safety standards, Discover Saudi sets the benchmark for the safety and wellbeing of travellers.
– Experience Driven: The company’s approach to travel is holistic. To Discover Saudi, a trip is not just a product; it’s an opportunity to connect with other cultures and truly discover a destination’s character through immersive local experiences.
– Partnership Approach: Discover Saudi works closely with travel partners to tailor services effectively for diverse audiences, following a collaborative approach to understand and meet market needs.
– Tech-Powered: Armed with state-of-the-art technology, Discover Saudi provides a seamless booking experience through its online portal, featuring tailored travel products and services.
Discover Saudi actively participates in major global tourism trade shows and conferences, eager to establish new partnerships and explore collaborative opportunities. For more details on where to meet the Discover Saudi team or to learn more about their services, visit https://discoversaudi.sa/en.
EXO Travel
EXO Travel stands out for its innovative and eco-friendly approach to travel, appealing to the environmentally conscious traveller seeking luxury without compromise.
EXO Travel is committed to expanding horizons and creating lasting positive impacts through travel. This commitment stems from a belief in the transformative power of travel, both for individuals and for the destinations they visit. From its inception, EXO Travel has placed sustainability at the heart of its operations, focusing on reducing carbon footprints and supporting over 200 non-profit projects. These initiatives range from carbon compensation to protecting cultural heritage, demonstrating EXO’s dedication to responsible travel.
EXO Travel adheres to a clear roadmap aimed at enhancing its positive influence on destinations, the environment, and all stakeholders. This commitment to leading the sustainability charge in the travel industry underscores EXO’s foundational values.
Mission
EXO Travel excels in delivering consistently excellent services and creating amazing experiences. With over 30 years of experience, EXO has mastered the art of experiential travel, offering authentic, responsible travel experiences and seamless services for tour operators and the travel trade. Their extensive product range is carefully crafted with a deep appreciation of Asia’s diverse cultures, providing travel programs and curated independent hotels that immerse customers in the fabric of local destinations.
The EXO Travel Story
EXO Travel’s story is one of pioneering spirit and passion for travel. Founded in Vietnam in 1993 by a group of visionary entrepreneurs, EXO Travel (originally Exotissimo) became the first foreign-owned enterprise to secure a tourism operating license in Vietnam. The company rapidly expanded across Southeast Asia, with key figures establishing operations in Cambodia, Myanmar, Thailand, and Indonesia, each contributing to the growth and success of the brand.
By the turn of the millennium, EXO Travel had become a leading Destination Management Company (DMC) for the European market and was poised for further expansion across Indochina and beyond. The subsequent years saw the establishment of EXO operations in numerous countries, including Laos, Malaysia, and Singapore, further cementing EXO’s reputation as a global leader in travel.
As EXO Travel’s reputation grew, so did its international presence, with new offices opening across North America, Europe, and Asia. The company’s commitment to sustainability was further highlighted by the establishment of the EXO Foundation in 2012, which supports sustainable development projects and promotes responsible tourism across EXO’s destinations.
The COVID-19 pandemic posed significant challenges for EXO Travel, leading to a temporary halt in operations and the closure of their China office. However, the company’s resilience shone through as they retained a significant portion of their staff and established new partnerships, notably with ELAF in Saudi Arabia, positioning EXO at the forefront of Saudi Arabia’s burgeoning tourism sector.
Heading into the next years, EXO Travel is well-positioned to capitalise on the resurgence of the travel industry. With a legacy of 30 years and a robust infrastructure, including digital booking tools and a talented leadership team, EXO is poised to expand its influence in the travel industry, continuing to redefine luxury travel with its specialised LUXE division.
GoZahid
GoZahid specialises in comprehensive travel packages that include both traditional tourist attractions and off-the-beaten-path experiences.
GoZahid Destination Management, established by Zahid Travel, one of Saudi Arabia’s pioneering travel agencies since 1958, has been instrumental in promoting and managing the inbound visitor experience across the Kingdom. In collaboration with the Ministry of Tourism, the Saudi Tourism Authority, the Royal Commission for AlUla (RCU), NEOM, and other key stakeholders, GoZahid offers comprehensive destination management solutions that encompass air and ground transportation, accommodation, and customer experience management.
Dedication to Saudi Arabia’s Tourism
The passion for the Kingdom of Saudi Arabia drives GoZahid’s operations, focusing on showcasing the nation’s rich cultural, historical, and natural attractions. Their efforts are in alignment with Saudi Vision 2030, aiming to enhance the Kingdom’s appeal as a premier tourist destination. GoZahid is particularly noted for its role in creating unique experiences, such as stargazing dinners in the Hismah Valley and exploratory days in Wadi Tayyib Ism.
Tailored Experience and Expertise
GoZahid’s team of dedicated travel professionals based in key Saudi cities including Riyadh, AlUla, Jeddah, and NEOM ensures a seamless experience for guests from arrival to departure. The company prides itself on offering tailor-made, handpicked travel products that enrich the traveler’s journey through Saudi Arabia. The diversity of their offerings spans history, culture, nature, and adventure, catering to the varied demands of guests with creativity and dedication.
Significant Milestones and Achievements
Throughout its operational history, GoZahid has marked several key milestones:
– In 2021, GoZahid managed significant events such as the logistics for ARAMCO’s Board of Directors meeting in AlUla and was appointed by NEOM as their preferred Destination Management Company.
– The company successfully handled the travel arrangements for the Hegra Conference of Nobel Laureates in 2022 and supported the Saudi Art Council’s VIP delegation.
– GoZahid also played a pivotal role in promoting Saudi Arabia to luxury travel trade delegations from the USA, showcasing AlUla as a gateway to the country’s rarely seen cultural and UNESCO heritage sites.
GoZahid continues to engage actively with the international travel community, participating in global tourism events and managing sightseeing itineraries for dignitaries and VIPs. Their efforts significantly contribute to Saudi Arabia’s growing reputation as a unique travel destination.
Zahid Travel: A Legacy of Excellence
Zahid Travel, the parent company of GoZahid, has been a cornerstone of the Saudi travel industry for over six decades. Known for its integrity, business excellence, and commitment to providing extraordinary travel experiences, Zahid Travel has evolved into a Kingdom-wide, highly regarded customer experience consultant. The company’s success is built on its long-standing partnerships, association with globally renowned brands, and adherence to the highest levels of professionalism.
For more information about GoZahid’s services and to explore their unique travel packages, visit https://www.gozahiddm.com
Regional specialists: AlUla Guide
Since its establishment in 2012, AlUla Guide has been dedicated to enhancing the tourism landscape within the Kingdom of Saudi Arabia. The company has become known for its diverse and distinctive array of tourism services and events. Comprising a team of professionals skilled in tourism, hotel management, and hospitality, AlUla Guide serves as a beacon of expertise in the region. Additionally, the company tailors its services to meet the specific needs of both individuals and corporations, providing a comprehensive suite of logistical support.
At ITB Berlin 2024, Alaa Mohamed Alshuiei, Development Manager at AlUla Guide, provided insights into the company’s growth from its humble beginnings in 2009 to becoming a leader in regional tourism.
Originally, the founders started by personally guiding small groups from within Saudi Arabia to explore local mountains and historical sites.
This personalised approach laid the groundwork for what would become, in 2012, a fully operational enterprise complete with the necessary legal frameworks.
Despite the extensive exploration, Alshuiei noted that only 9% of AlUla’s historical narratives have been uncovered. Recent discoveries, such as a city found beneath a mountain, continue to captivate global attention.
Alshuiei has played a transformative role in AlUla Guide, particularly in enhancing the company’s communication strategies. Since her joining, the company has moved from operating solely upon request to becoming a well-established name in the city, offering a range of services including guided tours, vehicle services, hotel bookings, and event management.
However, challenges such as securing sufficient hotel accommodations remain due to high demand and the region’s limited capacity. Alshuiei highlighted that even major cities like Riyadh face similar challenges during significant events.
Alshuiei is confident in AlUla Guide’s unique position as a specialist in the region, being the primary operator and deeply familiar with AlUla’s nuances. Looking ahead, she envisions AlUla Guide continuing to serve not only as a business but as a custodian of the region’s history and culture, ensuring that each visitor’s experience contributes to the unfolding story of this mystical land.
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