Four Seasons have released a statement underlining KSA as being the “spearhead” of the company’s development in the Gulf.
The luxury hospitality leader has announced an unprecedented pipeline of six new hotels and three branded residential developments across the Kingdom—more properties than in any other Middle Eastern market.
“The Middle East is central to our long-term growth strategy, and Saudi Arabia in particular offers extraordinary opportunity across culture-rich cities and transformative coastal destinations,” says Alejandro Reynal, President and Chief Executive Officer, Four Seasons. “Guided by a focused development strategy and a deep commitment to service excellence, we’re thoughtfully expanding our portfolio with trusted partners to deliver luxury experiences defined by authenticity, personalization and human connection.”
For high-end travel advisors, this signals a significant shift: Saudi Arabia is not only attracting the world’s most prestigious hotel brands, but actively shaping their long-term regional development plans.
A new centre of gravity for luxury hospitality
The expansion builds on the long-standing presence of Four Seasons Hotel Riyadh at Kingdom Centre, one of the region’s most respected urban luxury hotels. But the new Saudi pipeline moves far beyond the capital, reflecting the Kingdom’s ambition to diversify luxury destinations across coastal, cultural and heritage-led locations.
In effect, Saudi Arabia is becoming a multi-destination luxury market—and Four Seasons is positioning itself to accompany travellers at each stage of that journey.
The new Four Seasons developments cover a remarkable geographic and thematic range:
- Four Seasons Resort and Residences AMAALA at Triple Bay: A wellness-driven enclave in the northwest, integrating spa science, fitness innovation and cultural discovery. (see image top of page)
- Four Seasons Resort and Residences Red Sea at Shura Island: A regenerative tourism project offering untouched marine environments; Four Seasons will also manage the clubhouse of Saudi Arabia’s first championship island golf course.
- Four Seasons Hotel Madinah: A contemporary hotel steps from the Prophet’s Mosque, with design cues inspired by Al-Masjid an-Nabawi—one of the most sensitive and significant hospitality settings globally.
- Four Seasons Hotel and Residences Jeddah at the Corniche: A mixed-use coastal landmark with rooms, serviced apartments and branded residences, strengthening the city’s offer for both leisure and extended stays.
- Four Seasons Hotel Diriyah: A luxury hotel woven into the heritage architecture of Diriyah, adjacent to UNESCO-listed At-Turaif and part of the capital’s cultural megaproject.
- Four Seasons Resort NEOM at Sindalah: A resort at the centre of NEOM’s luxury island destination and emerging yachting hub, combining marine landscapes with cutting-edge infrastructure.
For travel advisors, these openings collectively mark Saudi Arabia’s emergence as one of the world’s most dynamic new luxury circuits, combining nature, culture, innovation and spirituality.
The rise of branded residences in the Kingdom
Four Seasons’ plans also include three new branded residential developments in Saudi Arabia—reflecting rising demand for long-stay, investment-oriented and second-home living among regional and international UHNW clients.
This aligns with a broader Middle Eastern trend: branded residences are no longer seen only as hospitality extensions, but as lifestyle anchors offering services, privacy and long-term value. The Kingdom, with its expanding high-end expatriate and investor base, is becoming a key market in this segment.
While Saudi Arabia leads the pipeline, Four Seasons continues to grow across the Middle East, with projects underway in:
- Ajman – Al Zorah (UAE)
- Abu Dhabi – Saadiyat Beach (UAE)
- Muscat (Oman)
- Ras Al Khaimah – Mina (UAE)
These announcements confirm that the Gulf remains one of the world’s most active regions for ultra-luxury hotel development. Yet the scale of the Saudi expansion sets it apart.
Four Seasons’ accelerated investment reflects a broader reality: Saudi Arabia is becoming a central pillar in the global luxury hospitality landscape. The country’s mix of heritage destinations, untouched coastlines, and future-focused mega-projects forms a rare proposition for high-net-worth travellers seeking exclusivity, authenticity and new frontiers.
For the global travel trade, this reshapes the narrative. The Kingdom is no longer an emerging market—it is a defining force behind new luxury development in the Middle East.
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Photo top of page: Four Seasons Resort and Residences AMAALA at Triple Bay
