New all-premium services from London, Paris, Milan, Munich, Moscow and Zurich strengthen luxury access to one of Saudi Arabia’s fastest-growing high-end destinations.
Luxury travel to Saudi Arabia’s Red Sea destination is set to become significantly easier this winter as beOnd, the world’s first premium leisure airline, launches a network of direct all-premium services from six major European markets.
Beginning in December 2026, beOnd will operate three weekly non-stop flights from London, Paris, Moscow and Zurich to Red Sea International Airport (RSI), together with twice-weekly services from Munich. The airline’s pioneering Milan–The Red Sea route, launched in November 2025 as the first-ever direct connection between Europe and the destination, will return in October with two flights per week.
The services are now available to book through beOnd and its appointed travel partners.
The expanded network marks another important milestone in Saudi Arabia’s strategy to strengthen international air connectivity and reinforce The Red Sea’s position as one of the world’s leading luxury tourism destinations.
His Excellency Eng. Abdulaziz bin Abdullah Al-Duailej, Chairman of the Executive Committee of the Air Connectivity Program, said the partnership reflects Saudi Arabia’s continued commitment to expanding its global aviation network through strategic airline partnerships.
“The launch of these new routes between The Red Sea and key European cities will facilitate access for travellers from priority European markets, stimulate tourism growth and provide direct travel options that meet the highest standards,” he said. “This contributes to economic development while further strengthening Saudi Arabia’s position as a global hub for aviation connectivity and tourism.”
Ahmed Albrahim, CEO of the Air Connectivity Program, described the expansion as another milestone in attracting international airline partners to the Kingdom.
“We continue to work closely with stakeholders across the tourism and aviation ecosystem, together with airline partners, to expand Saudi Arabia’s international route network, stimulate inbound traffic and strengthen the Kingdom’s competitiveness on the global travel map in line with Saudi Vision 2030,” he said.
He added that the collaboration with beOnd supports sustainable air connectivity for emerging destinations, particularly The Red Sea, while helping generate long-term economic value for the Kingdom.
For luxury travel advisors, the expanded schedule offers direct access to a destination rapidly establishing itself among the world’s most desirable high-end leisure escapes. Home to pristine islands, spectacular coral reefs, dramatic desert landscapes and an expanding portfolio of internationally branded resorts, The Red Sea continues to redefine premium regenerative tourism.
“This marks an exciting new chapter in beOnd’s growth and reinforces our long-term vision of connecting the world’s most exceptional leisure destinations,” said Tero Taskila, CEO and Chairman of beOnd.
“The Red Sea is among the world’s most exciting new destinations, shaped by innovation, outstanding hospitality and a deep respect for its natural surroundings. It is a perfect complement to the beOnd experience, and we’re delighted to offer more travellers from Europe an elevated way to discover this remarkable destination—where the holiday begins the moment they step on board.”
beOnd’s Airbus A320-family aircraft offer an all-premium configuration in which every seat converts into a fully lie-flat bed handcrafted in Italy. Guests enjoy gourmet dining, personalised service, a tranquil cabin environment and the airline’s signature turndown service, creating a journey designed to be as memorable as the destination itself.
John Pagano, Group CEO of Red Sea Global, said the success of the Milan service had already demonstrated the appetite for direct premium access from Europe.
“Our announcement of beOnd’s Milan route last year demonstrated the strong demand for direct premium access to The Red Sea. Today’s expansion builds on that momentum by extending our European network and bringing our destinations within easier reach of travellers from key source markets. This is another important step in accelerating the growth of regenerative tourism and welcoming more guests to experience a destination unlike any other.”
Taskila also thanked the General Authority of Civil Aviation, the Saudi Air Connectivity Program, the Saudi Tourism Authority, Red Sea International Airport and Red Sea Global for their support in bringing the new services to market.
As demand for premium leisure travel continues to accelerate, beOnd says it will continue expanding its international network, connecting discerning travellers with some of the world’s most desirable destinations through its distinctive all-premium service.
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