NEOM has joined forces with the Saudi music entertainment titan, MDLBEAST, to introduce an ultramodern beach club for Sindalah Island, due to open its gates to travellers in 2024.
Sindalah Beach Club is set to deliver a blend of music and cultural festivities, with MDLBEAST taking the helm in both the preparation and management of the venue, ensuring a seamless transition from launch to operation.
Antoni Vives, Chief Urban Planning and Islands Officer at NEOM, said: “Sindalah is bringing a new model for luxury travel and living powered by innovation and sustainability. MDLBEAST will reimagine the typical beach club experience into a tech-enhanced journey, leveraging the value of Sindalah as an iconic luxury island destination.”
The beach club is designed to be a “pulsating hub of culture and creativity”, bringing in world-renowned musicians, artists, and DJs, all amplified by state-of-the-art audio-visual technology.
Ramadan Alharatani, CEO of MDLBEAST, commented: “Joining forces with NEOM and Sindalah Island marks a pivotal moment in redefining the beach club experience. At Sindalah Beach Club, MDLBEAST ignites an unparalleled energy, infusing vibrancy through our curated music programming while meticulously shaping every facet of the club—be it cuisine, beverages, or panoramic scenes and design detail. Beyond hospitality, our collaboration embodies the essence of MDLBEAST, breathing new life into this iconic destination.”
The club will not only offer a waterfront escape with poolside lounging and beach access, but will also cater to luxury aficionados with its VIP areas, high-end retail space, and gourmet food and beverage services.
