AlUla, the pearl of Saudi Arabia’s heritage, offers the discerning traveller an experience steeped in antiquity, amidst landscapes that speak volumes of the storied past. Nestled amongst sandstone mountains and lush oases, AlUla is a haven of natural beauty and human history, where luxury meets legacy. For high-end travel advisors curating bespoke journeys, AlUla is an unrivalled destination that weaves together threads of culture, nature, and opulence.
In this ancient city, luxury travellers find a sanctuary where high-end accommodation is set against a backdrop of breath-taking rock formations. AlUla’s dining scene serves gourmet cuisine under the stars, and its marketplaces brim with unique local crafts. Whether your clients seek to unravel the mysteries of ancient civilisations, bask in the exclusivity of desert resorts, or immerse in the tranquillity of an oasis, AlUla transcends expectations.
AlUla is forging ahead with its vision for the future, focusing on expanding its tourism infrastructure while deeply respecting its rich historical heritage. The development plans in AlUla are designed with a dual purpose: to augment the region’s appeal as a premium destination for luxury, adventure, and tranquillity, and to safeguard its historical and cultural integrity.
By carefully balancing new construction with the preservation of its ancient landscapes, AlUla is being positioned as a place where progress and past coexist. This ensures that as the area becomes more accessible and provides more amenities to visitors, it does not lose the essence of what makes it unique—a portal to the bygone eras and a sanctuary for reflection and peace.
The strategies being implemented are geared towards sustainable tourism, which not only protects the environment and cultural legacies but also promotes the well-being of local communities. Every step of development is taken with the consideration that AlUla’s natural and historical sites, such as its tombs, sandstone outcrops, and petroglyphs, remain unspoiled for future generations to experience.
The initiatives are not just about expanding the physical infrastructure but also about enriching visitor experiences through the integration of modern amenities with the narrative of AlUla’s past. The goal is to create a seamless journey for tourists, allowing them to step back in time while enjoying contemporary comforts and conveniences.
UNESCO World Heritage @ Hegra
A defining cultural experience awaits at Hegra, the first UNESCO World Heritage Site in Saudi Arabia. The site is an open-air gallery of well-preserved Nabatean tombs, where history enthusiasts can connect with the bygone eras. Since its formal opening for tourism in October 2020 by the Royal Commission for AlUla, Hegra has been transformed into a dynamic museum.
Part of Saudi Arabia’s Vision 2030 initiative, Hegra now offers guided tours by knowledgeable locals, a new rock art trail with ancient petroglyphs, and even a cycling trail. Tours cover 52 hectares, including 131 tombs and notable sites like the Hijaz Railway Museum, the religious site Jabal Ithlib, the female-commissioned tombs at Jabal Al Banat, and the largest tomb, the Tomb of Lihyan Son of Kuza, also known as Qasr Al Farid. Makki shares the local lore of Al Banat mountain, echoing stories passed down from her grandmother.
The “base site” houses a museum and souvenir shop. Modern, comfortable buses take groups around the site, or individuals are able to organise bespoke tours via vintage-style Land Rovers?
Tickets for Hegra can be booked at experiencealula.com.
Maraya: A Reflection of AlUla’s Splendour
Maraya, a name that translates to ‘mirrors’ in Arabic, is an architectural marvel and a tribute to the beauty of AlUla. This stunning concert hall is clad entirely in reflective panels that echo the enigmatic grandeur of the desert.
As the largest mirrored building in the world, Maraya is a sight to behold, reflecting the ever-changing hues of the sky and the golden sands, seamlessly blending the structure with its surroundings.
The site serves as the heart of AlUla’s cultural scene, hosting an array of events from the Winter at Tantora Festival to exclusive gala dinners and world-class conferences. The interior is as impressive as its exterior, with state-of-the-art acoustics and a capacity to welcome up to 500 guests in its auditorium, offering an intimate yet grandiose setting.
Gliding in silence above the desert
Hero Balloon Flights offer a unique and immersive hot air balloon experience over the stunning landscapes of AlUla. As AlUla’s first commercial hot air balloon operator, they provide an opportunity to witness over 200,000 years of human history from an unparalleled vantage point, 4,000 feet in the air. Guests are invited to partake in an exclusive adventure that promises to engage all the senses, from the warmth of the sunrise to the peaceful silence at altitude.
Their mission is to be more than just a balloon ride; they aim to create lasting memories and enable guests to connect with the region’s rich history, natural beauty, and personal reflections in a thrilling way. Hero Balloon Flights is a collaboration between Hero Experiences Group and Balloon Adventures Dubai, ensuring expert service and a commitment to safety. They cater to both adventurers and those seeking a unique romantic gesture, encouraging guests to expand their horizons and view the world from a new perspective.
A day trip to Dadan
The ancient city of Dadan, once the flourishing capital of the Dadan and Lihyan kingdoms, stands as a testament to the ingenuity and spirit of ancient Arabian civilizations. Nestled in the heart of AlUla, Saudi Arabia, it offers an enriching excursion for travellers keen on delving into the depths of history.
The remnants of Dadan beckon explorers with their timeless ruins and compelling rock inscriptions, which were once the silent witnesses to bustling marketplaces and vivacious trade routes. As visitors wander through the archaeological site, they can envisage the caravans that traversed these lands, carrying frankincense and myrrh, contributing to the affluence and cultural melange that characterized the oasis city.
The echoes of ancient traders seem to reverberate through the canyons, as the rock art and inscriptions offer a glimpse into the lives, beliefs, and languages that prospered here over millennia.
Elephant Rock: AlUla’s Natural Marvel
No visit to AlUla is complete without witnessing the breathtaking Elephant Rock, also known as Jabal AlFil. This natural sandstone rock formation resembles a majestic elephant with its trunk touching the ground, standing as a sentinel watching over the region. It is one of AlUla’s many geological wonders and has become an iconic symbol of the area’s natural beauty.
Visitors can explore the surroundings of Elephant Rock, where the interplay of light and shadow brings the landscape to life, especially during sunrise and sunset. Nearby, casual pop-up cafes provide a spot for refreshments, allowing visitors to relax and soak in the stunning views. We highly recommend reserving a spot at Elephant Rock in the early evening as the rock is lit-up at night and is simply stunning.
Key Cafe at Elephant Rock offers an impressive range of top-quality coffees and desserts, with the added bonus of spectacular views of the iconic rock. Directly facing AlUla’s iconic pachyderm, Key Cafe at Elephant Rock certainly scores high for setting. You can choose from an excellent range of freshly brewed drinks, including their signature flavoured coffees such as saffron, salted caramel or coconut. Perch yourself on one of their swings while you soak up the magnificent sunsets and surroundings.
Winter at Tantora: an annual celebration of culture, music, and history
The Winter at Tantora Festival is a celebration of culture, music, and history held in AlUla, Saudi Arabia. This festival marks a period when the winter season coincides with the planting of the Tantora sundial, which local farmers have traditionally used to mark the beginning of the winter planting season. Winter at Tantora has evolved into a cultural festival that offers a wide range of activities and events, blending AlUla’s rich heritage with modern entertainment and arts.
The festival typically features a series of weekend concerts by internationally renowned musicians, set against the backdrop of AlUla’s breathtaking landscapes and historical sites. In addition to music, the festival offers a diverse program that includes art installations, heritage tours, cultural workshops, and fine dining experiences. Visitors can explore AlUla’s archaeological wonders, such as Hegra, a UNESCO World Heritage Site, and the ancient city of Dadan.
Winter at Tantora also highlights AlUla’s commitment to cultural and sustainable tourism, with experiences designed to honour the natural environment and local community. The festival is part of the broader vision to open up Saudi Arabia to global tourism and showcase its cultural wealth and hospitality.
Browsing around the old town of AlUla
Strolling through the old town of AlUla is like wandering through the annals of history. The ancient town, nestled amidst the vast deserts of Saudi Arabia, is a labyrinth of stone and mudbrick buildings that echo tales from the past. The air is redolent with the scent of old stories and the whispers of bygone eras.
As you meander through the narrow alleys, you encounter remnants of traditional dwellings, some dating back to the 12th century, which speak volumes about the ingenuity of their former inhabitants.
The old market area, once a bustling hub of trade, invites visitors to imagine the vibrant commerce and exchanges that took place here, contributing to AlUla’s legacy as a cultural crossroads. Embracing the serene atmosphere, one cannot help but feel a profound connection to the rich tapestry of human civilization that has thrived in this region for millennia.
Culinary Delights: AlUla’s Gourmet Scene
AlUla’s dining transcends mere sustenance, offering an epicurean adventure amidst ancient landscapes. Here are some of town’s top restaurants and their specialties:
Somewhere: This restaurant champions the farm-to-table concept, utilizing fresh, local ingredients, providing an authentic dining experience in the new Al Jadidah Village (Cultural Oasis District).
SASS’ AlUla: Set in this awe-inspiring desert scenery, trending at the top of many travel lovers, this brand new SASS’ AlUla is offering what it does the best; a dinner followed with immersive beats of the resident DJ to guarantee one-of-the-kind restaurant experience in the heart of AlUla, Kingdom of Saudi Arabia. Based on the Original Sass Café in Monaco.
Ducasse in AlUla: AlUla has partnered with the esteemed multi-Michelin star chef Alain Ducasse to open ‘Ducasse in AlUla’, a unique pop-up dining experience that marries the local flavours of Saudi Arabia with French culinary artistry, adjacent to Jabal Ikmah. The venture, which opened in January 2024, features a menu crafted by Ducasse and his protégé, executive chef Afonso Salvação Barreto, emphasising sustainability and the rich agricultural bounty of AlUla.
Entrecôte Café de Paris: This fine-dining restaurant serves traditional French cuisines, famous for its “Cafe de Paris” sauce, which remains a secret recipe since 1930.
Circolo: For Italian cuisine lovers, Circolo offers a serene dining experience with a backdrop of picturesque valley views and mountains.
Suhail Restaurant: Specialising in authentic Saudi cuisine, this restaurant offers high-end dining with open-air outdoor seating, where you can experience genuine Saudi hospitality.
Al Nakheel Cafe: Serving Lebanese, Cafe, Egyptian, Arabic, and Mediterranean cuisines, it’s a place to taste the broader regional flavours.
Clifftop Dining: Perched atop the majestic cliffs of AlUla, the dining experience at Harrat Viewpoint in the Okto Greek restaurant offers guests a feast not only for the palate but also for the eyes. Imagine sitting at a beautifully set table, with the vast expanse of AlUla’s landscape stretching out before you. As the sun dips below the horizon, the cliffs are bathed in a warm, golden light, creating a magical atmosphere that enhances every bite of the exquisite cuisine served.
Dining with a View at Marayah: At Maraya Social, guests can indulge in gourmet meals curated by renowned chefs, all while enjoying panoramic views of the stunning landscape. The rooftop terrace is the perfect spot for a sunset aperitif, overlooking the canyons and valleys that have stood the test of time.
Tama at Habitas: Located in Habitas AlUla (outside the town), this place offers a blend of global and Middle Eastern cuisines, with a focus on being present and creating new connections.
Transport
The AlUla International Airport, known for its exceptional comfort as confirmed by SAFE, offers a unique experience where passengers can enjoy live local music outside of a VIP lounge. The airport combines modern features with desert motifs and provides a smooth transition to AlUla’s landscapes.
In October 2023, the Royal Commission for AlUla unveiled plans for a new terminal that will integrate modernity, culture, and nature. The forthcoming terminal will include high-end amenities like a 5-star hotel, spa, and various retail outlets, aiming to set a new standard for international airport experiences. Designed to harmonise with AlUla’s natural scenery, it will enhance visitors’ experiences from arrival to departure.
The expansion will increase the airport’s capacity from 400,000 to 6 million passengers annually, significantly boosting AlUla’s global accessibility. This growth is expected to have a substantial economic impact, creating jobs and attracting more revenue.
Initially intended for regional domestic flights, the airport’s current facilities have been surpassed due to AlUla’s popularity as a global destination. This success has led to the need for immediate expansion and investment, underscoring the Royal Commission for AlUla’s dedication to promoting AlUla’s growth and worldwide allure.
Where to Stay
This is the BIG question in AlUla, as hotel infrastructure is not keeping up with demand, which is skyrocketing. Suffice to say that it is ESSENTIAL to reserve well in advance. The following four properties are recommended:
Our Habitas AlUla
Our Habitas AlUla is an oasis of culture and hospitality nestled in the enchanting desert landscape of AlUla. Merging sustainable architecture with local traditions, the resort is a sanctuary for the soul, offering a transformative experience that goes beyond mere accommodation.
With a philosophy grounded in community and connection, guests are invited to engage in immersive cultural activities, wellness programs, and culinary delights that celebrate the region’s rich heritage. Each space is thoughtfully designed to foster a sense of peace and belonging, with contemporary comforts that blend seamlessly with the raw beauty of the surrounding nature.
Caravan by Habitas AlUla
Caravan by Habitas AlUla offers a unique blend of adventure and luxury in the midst of AlUla’s mystical desert terrain. This retreat takes glamping to new heights, with lavish tents that provide an intimate connection with the environment without compromising on the opulence expected from a high-end resort.
Here, the spirit of exploration is alive, as guests can venture on guided tours to discover the ancient wonders of the region or simply bask in the tranquillity of the desert under a canopy of stars. Caravan by Habitas AlUla is more than a place to sleep; it’s a curated experience designed to enlighten the senses and soul. With bespoke services and attention to detail, this resort redefines the essence of a desert escape, offering a journey of discovery and luxury in equal measure.
Banyan Tree AlUla
Banyan Tree AlUla is an emblem of serenity and luxury, situated amidst the striking landscapes of AlUla. This exclusive resort captures the essence of Banyan Tree’s signature blend of romance, rejuvenation, and exotic sensibility with a unique desert twist. Guests are treated to an unparalleled level of privacy and pampering, with villas that offer breathtaking views and world-class amenities.
The resort’s award-winning spa treatments draw from ancient traditions, providing a sanctuary for wellness and relaxation. Dining options feature gourmet cuisine that pays homage to the local flavors, ensuring a delightful gastronomic journey. Banyan Tree AlUla is a gateway to an extraordinary experience where every detail is infused with the enchantment of the desert, creating memories that linger long after the stay is over.
Dar Tantora By The House Hotel
Named after AlUla’s famous sundial, the Dar Tantora by The House hotel opened in Q1 2024 in AlUla’s Old Town, and to this end, it is the only hotel of its kind in this part of the city.
These boutique lodgings were created from sensitively restored mudbrick buildings, bringing this ancient form of housing back to life – with a touch of luxury. Up to 30 rooms are available, featuring traditional decor and minimal modern technology for a truly authentic Old AlUla experience.
