The Al Madinah Region Development Authority has announced a strategic partnership with Almosafer, a subsidiary of Seera Group, to position Madinah as a premier destination for domestic and international visitors. The collaboration, unveiled at the Saudi Tourism Forum 2025, aims to strengthen the city’s tourism offerings while providing an enhanced visitor experience.
Madinah, one of the Kingdom’s most historically and culturally significant cities, has long been a destination for religious tourism. This new partnership is set to expand its appeal by integrating Almosafer’s innovative travel solutions and marketing capabilities, creating diverse, seamless, and competitively priced experiences for visitors.
Bandar Naqro, General Manager of Strategic and Corporate Communications at the Al Madinah Region Development Authority, highlighted the city’s potential: “The unique historical and cultural heritage of Madinah makes it one of the most visited cities in the Kingdom, especially with the development of numerous archaeological sites and the activation of diverse tourism destinations. Our partnership with Almosafer will strengthen the city’s offerings and marketing initiatives, contributing to increased visitor numbers and enriched experiences, thereby achieving the objectives of Vision 2030.”
Innovative tourism solutions
Almosafer, a leader in travel services and technology, brings its extensive expertise to this collaboration. The company’s robust portfolio includes corporate, government, and individual travel solutions, ensuring that visitors to Madinah have access to comprehensive and enriching experiences.
Muzzammil Ahussein, CEO of Almosafer, shared his excitement about the partnership: “We are honoured to collaborate with Al Madinah Region Development Authority to help evolve and further promote one of the Kingdom’s most culturally rich heritage sites. Almosafer’s on-ground expertise, innovative technological solutions, and extensive reach enable us to offer a bespoke holistic experience for travellers from across the world. We look forward to further positioning Madinah as a wholesome tourist destination that provides an immersive cultural experience that is bound to be an unforgettable core memory for visitors. Saudi Arabia’s rich natural heritage and world-class amenities have made it a global hotspot today, and we are proud to power the ecosystem to drive more traffic to this vibrant destination.”
Aligning with Vision 2030
This partnership is a significant step forward in Saudi Arabia’s ambitious Vision 2030 strategy, which seeks to diversify the economy and position the Kingdom as a leading global tourism hub. By combining the Al Madinah Region Development Authority’s vision with Almosafer’s advanced capabilities, this initiative is set to unlock the city’s full potential, attracting visitors from around the globe and redefining the tourism experience in Madinah.
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Photo top of page: Madinah Arts Centre
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