Saudi Arabia and Jordan are set to begin discussions on a memorandum of understanding (MoU) for cooperation in tourism promotion and marketing between the two nations’ tourism boards.
The proposal for the MoU, originally introduced at the recent Cairo Summit, has now been approved for further discussion by the Saudi Council of Ministers in Riyadh.
This development is significant as it paves the way for the potential joint promotion of two UNESCO-listed sites of major historical significance: Petra in Jordan and AlUla in Saudi Arabia. Both destinations are renowned for their deep-rooted connections to the Nabatean civilization and attract global visitors eager to explore their rich archaeological and cultural heritage.
Strengthening regional tourism ties
The envisioned MoU represents an important step in enhancing tourism collaboration between the two nations. Once finalised, it should facilitate joint marketing campaigns, shared tourism initiatives, and an integrated visitor experience that highlights the historical and cultural links between Petra and AlUla. This initiative aligns with Saudi Arabia’s broader tourism ambitions under Vision 2030, which aims to diversify the economy and position the Kingdom as a leading global tourism destination.
Jordan has long been a major player in the regional tourism sector, with Petra standing as one of the most iconic archaeological sites in the world. Similarly, AlUla, with its breathtaking landscapes and heritage sites such as Hegra (Saudi Arabia’s first UNESCO World Heritage Site), is gaining increasing international recognition. A partnership between the two nations could elevate both destinations on the global stage and drive greater visitor engagement.
The road ahead
While discussions on the MoU are in the early stages, its approval for negotiation by the Saudi Council of Ministers signals strong intent from both governments to deepen tourism ties. Further deliberations between the Saudi Tourism Authority and the Jordanian Tourism Promotion Authority will determine the structure and scope of the agreement.
The collaboration could well serve as a model for further regional tourism partnerships, enhancing the visitor experience and fostering economic growth in both countries, particularly in the light of an upcoming “Schengen-like” visa for the GCC region. For now, the industry awaits further updates on the progress of these discussions and the potential impact on regional tourism development.
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Read also: Melanie de Souza: driving AlUla’s global recognition with vision, heritage, and innovation
