Dubai-based Apparel Group has announced the expansion of Allo Beirut into Saudi Arabia, with its first store now open in the vibrant Olaya district of Riyadh. Following a successful presence in Dubai, the Lebanese street food brand is set to delight food enthusiasts across the GCC, planning to open four stores this year and targeting an additional 25-30 over the next five years.
Echoing the nostalgia of Beirut’s golden age, from the 1940s to 1960s, Allo Beirut’s aesthetic blends a contemporary take on 1960s Levantine design with vibrant Middle Eastern pop culture elements. The store’s design recreates the feel of a bustling Beirut street corner, offering a mix of traditional food stalls and modern dining experiences to cater to a cosmopolitan clientele.
The interactive, open kitchen layout allows guests to watch as their meals are prepared, fostering a lively dining environment that is as engaging as it is appetising. This approachable setting enhances the dining experience, encouraging repeat visits and creating lasting memories for diners.
Allo Beirut boasts a diverse menu that spans several categories, including Shawarma, Falafel, Grills, Manakish, and Sandwiches. Designed to cater to every palate, the menu features authentic Lebanese flavours made with fresh, high-quality ingredients. The restaurant is open 24/7, ensuring it can meet customers’ cravings at any time of day or night, embodying the promise of “Everyone, All Day, Every Day.”
“In an era where authenticity and quality define consumer preferences, Allo Beirut is set to carve a niche in the culinary landscape of the GCC,” stated Neeraj Teckchandani, CEO of Apparel Group. “Our expansion into the Kingdom of Saudi Arabia (KSA) represents a strategic step towards introducing a rich Lebanese culinary tradition to a new audience, providing them with an authentic dining experience that is both accessible and enjoyable.”
