Anticipating a significant uptick in business tourism by the end of this decade, Saudi Arabia is set to become a bustling hub for corporate globetrotters. This boom is not just good news for the skyline but also spells a windfall for the hospitality sector and local businesses, right down to the eateries and local transport firms. For travel advisors, the kingdom’s growth opens up exciting new avenues for creating rich, diverse travel experiences that merge business with pleasure. As the urban hubs of Riyadh, Jeddah, and Dammam expand their offerings, the nation is fast establishing itself as the go-to destination for conferences and corporate gatherings, while inviting travellers to linger a little longer and soak in the Saudi sun.