Culture (& Indigenous)

In the cultural landscape of Saudi Arabia, one finds a rich mosaic of enduring traditions and burgeoning contemporary scenes. The silent sentinels of history, the ancient rock edifices and tombs at AlUla, stand testament to countless bygone eras, whilst the UNESCO-listed At-Turaif district in Diriyah eloquently recounts the genesis of the Saudi nation. The Janadriyah festival is a vibrant homage to the kingdom’s folklore, replete with music, dance, and artisanal crafts. In the historic core of Jeddah, Al-Balad district presents a living gallery of time-honoured coral architecture. The flourishing Saudi art scene reaches a crescendo with Riyadh’s Noor Riyadh festival, a spectacle of light and creativity that casts the cityscape in a transformative glow, signalling the nation’s dynamic cultural metamorphosis. Explore here the most remarkable cultural events and happenings at the heart of Saudi tradition and innovation.

Home is where the heart is

A true passion for the Kingdom of Saudi Arabia was the driving force behind the establishment of Zahid Travel’s destination management arm: GoZahid Destination Management. 

Delivering holistic destination management solutions – from air and ground transportation to accommodation and customer experience management, Go Zahid Destination Management is your safe choice when it comes to working with the most demanding travellers. Only one thing is top of mind: the perfect visitor experience.

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