With the recent announcement of a ten-film deal for Film AlUla, the epic “Lawrence of Arabia”, or the recent Netflix feature “From the Ashes”, Saudi Arabia’s breath-taking scenery is set to become increasingly “instagrammable”. By the same token, influencers and adventurers are set to drive trends thanks to the globalisation of images through their social media networks. And as the eyes of the world turn to the kingdom to watch events such as the Dakar Rally, Formula One in Jeddah or Formula E racing in Diriyah, potential travellers are increasingly being prompted to be among the first to their friends to experience these wonders first hand. Here, we highlight notable locations that will leave indelible memories.