The onset of wellness tourism in Saudi Arabia is marked by significant developments positioning the kingdom as a future top destination for this sector. The kingdom is broadly investing in “holistic” hospitality, leveraging its unique regions and products, such as Taif roses and desert date palms. This initiative aligns with the growing trend of international wellness tourists who spend 35% more on average than traditional leisure tourists, with the sector projected to reach $1.1 trillion by 2025. The introduction of luxury wellness resorts on Saudi Arabia’s Red Sea coast further underscores the kingdom’s commitment to developing this niche. Likewise, the Amaala project, dubbed the Riviera of the Middle East, aims to create a global destination for wellness tourism, offering transformative personal journeys inspired by arts, wellness, and the purity of the Red Sea.