Cruise Saudi is officially aligning with the world’s largest corporate sustainability initiative, advocating for sustainable and socially responsible business practices. By integrating the Compact’s Ten Principles—covering human rights, labour standards, environmental protection, and anti-corruption—Cruise Saudi aims to set a new standard in the cruise industry.
What is the United Nations Global Compact?
The United Nations Global Compact, launched in July 2000, is a voluntary initiative designed to encourage businesses globally to adopt sustainable and socially responsible policies. The initiative’s Ten Principles provide a universal framework for companies to align their strategies and operations with fundamental values, such as safeguarding human rights, ensuring fair labour practices, protecting the environment, and combatting corruption. By joining this initiative, companies not only commit to these principles but also engage in collaborative projects that support the broader United Nations Sustainable Development Goals (SDGs). These goals aim to address critical global issues like climate change, poverty, and inequality, promoting a more sustainable and equitable world.
Cruise Saudi’s commitment to sustainability
As part of its commitment to the UN Global Compact, the cruise company will integrate these principles into its overarching strategy, corporate culture, and daily operations. This alignment is particularly relevant as the organisation works towards Saudi Arabia’s Vision 2030, a comprehensive plan to diversify the nation’s economy and reduce its dependence on oil.
A cornerstone of this vision is sustainability, with the Kingdom aiming to achieve a Net Zero carbon footprint by 2060. Key initiatives include the Circular Carbon Economy (CCE) and a goal to source 50% of its energy from renewable resources by 2030.
In this context, Cruise Saudi’s participation in the UN Global Compact represents a significant step towards developing a sustainable and innovative cruise industry along the Saudi Arabian coastlines. The company plans to engage in collaborative projects that support the UN’s 17 SDGs, furthering its commitment to environmental protection and social responsibility.
The cruise industry’s post-COVID landscape
The cruise industry was significantly impacted by the COVID-19 pandemic, with widespread disruptions affecting global travel and tourism. As the industry recovers, there is a heightened focus on sustainability and resilience. Cruise Saudi’s alignment with the UN Global Compact is timely, positioning the company as a leader in promoting sustainable tourism practices. This commitment includes efforts to reduce the environmental impact of cruise operations and enhance the positive social contributions of tourism.
Lars Clasen, CEO of Cruise Saudi, expressed the company’s dedication to these goals, stating, “By joining the UN Global Compact, Cruise Saudi demonstrates its commitment to our global society and the environment that we rely upon. We are delighted to join over 20,000 companies worldwide who share the same vision as us, and we hope this movement can drive positive change.”
Future directions for Cruise Saudi
As part of its sustainability efforts, Cruise Saudi is focusing on developing infrastructure and services that support eco-friendly tourism. The company’s initiatives include reducing emissions, promoting energy efficiency, and ensuring that cruise operations contribute positively to local communities. This approach not only aligns with global sustainability trends but also supports Saudi Arabia’s broader economic and environmental objectives under Vision 2030.
For more information about Cruise Saudi and its sustainability initiatives, visit Cruise Saudi. To learn more about the United Nations Global Compact and its principles, visit UN Global Compact.
By committing to these principles, Cruise Saudi is set to become a key player in the sustainable transformation of the cruise industry, ensuring that tourism development is both responsible and resilient. This move underscores the company’s dedication to achieving long-term, sustainable growth that benefits both the environment and society.
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