Bujairi Terrace in Diriyah, on the outskirts of Riyadh, is set to become home to Dolce & Gabbana’s newest addition – a fusion of high fashion, refined cuisine, and bespoke beverage experiences, curated for the discerning tastes of the global traveller.
Diriyah Company, a visionary developer committed to preserving the authenticity of Najdi culture, proudly announces a partnership with the legendary Italian fashion house alongside the Almalki Group. This alliance heralds the opening of Saudi Arabia’s largest Dolce & Gabbana branch later this year, set within Bujairi Terrace’s alluring ambience. The new store will be an ode to luxury, standing as a testament to Diriyah’s commitment to becoming a premier global gathering place.
With Dolce & Gabbana’s storied history of combining traditional craftsmanship with innovative design, their presence in Bujairi Terrace promises an unmatched experience. This venture is not Dolce & Gabbana’s first foray into the Saudi market. In early 2022, Dolce & Gabbana illuminated the ancient desert landscapes of AlUla with their Alta Moda show – the first ever fashion show in AlUla. The event showcased a collection that mirrored the rich heritage of its locale, with each piece exuding the brand’s signature luxury amidst AlUla’s historic edifices.
The Diriyah store will extend beyond fashion; it will introduce an exclusive premium café – the first of its kind in the GCC region – following the success of its inaugural café in Portofino. Here, visitors can indulge in a symphony of flavours, surrounded by the finest Italian designs. Moreover, catering to the cultural nuances of its locale, the store will showcase an exclusive Abaya section, reflecting the brand’s reverence for diversity and cultural integration.
Jerry Inzerillo, Group CEO of Diriyah Company, acknowledges this as a pivotal moment for both entities, encapsulating Diriyah’s rise as a nexus where heritage interweaves with burgeoning infrastructure and development. This fusion of Western fashion influence with Middle Eastern flair offers a quintessential example of cultural symbiosis.
The Bujairi Terrace, opened in December 2022, is a veritable narrative that tells of a future intertwined with the ancient wisdom of Najdi traditions.
The Terrace offers a glimpse into Diriyah’s transformation into a hub for culture, innovation, and heritage. Overlooking At-Turaif, a UNESCO World Heritage Site, the Terrace and its constellation of establishments represent a confluence of history and modernity.
For high-end travel advisors, Bujairi Terrace, and particularly the Dolce & Gabbana store, represents a unique selling proposition. The opportunity to offer clients an immersive experience that encompasses luxury shopping, exclusive dining, and a journey through the cultural tapestry of Saudi Arabia is unparalleled. This store is not merely a retail space; it is a cornerstone of the luxury experience within the Kingdom’s ambitious vision of tourism and cultural renaissance.
In orchestrating trips for affluent clients, advisors can thus now present Diriyah’s Bujairi Terrace as a destination that marries the allure of luxury fashion with the roots of Saudi tradition.
As the travel industry pivots towards more personalised and culturally immersive experiences, this Dolce & Gabbana store exemplifies the sort of exclusive offerings that can distinguish a travel advisor’s portfolio.
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Read also: DIRIYAH’S ARENA: A FUSION OF LEGACY AND INNOVATION
