Formula One, the pinnacle of motorsport, is not just about thrilling races and cutting-edge technology. It is also a powerful catalyst for tourism, bringing economic benefits and global attention to the countries that host its events. As the excitement builds for the next Formula One race in Jeddah, Saudi Arabia, scheduled for April 2025, and with the upcoming Qiddiya circuit set to take over hosting duties in 2027, it’s essential to understand why this prestigious event is so vital for tourism and how it uniquely benefits its host cities and nations.
Qiddiya: The Future Home of the Saudi Arabian Grand Prix
The Qiddiya Investment Company (QIC) has unveiled detailed plans for the new Qiddiya F1 track, which will host the Saudi Arabian Grand Prix from 2027. This state-of-the-art circuit, known as the Speed Park, is part of the ambitious Saudi Vision 2030 initiative. Designed by renowned track designer Hermann Tilke and former F1 driver Alex Wurz, the Speed Park will feature 21 corners, an elevation change of 108 metres, and three DRS zones, including a spectacular 70-metre incline to the first corner, dubbed the ‘Blade’.
Qiddiya’s Speed Park is more than just a racing circuit; it is envisioned as a comprehensive entertainment and sporting hub. According to QIC managing director Abdullah Aldawood, the track will embody Qiddiya’s “power of play” philosophy, positioning the city as a leading motorsport destination globally. This development will attract not only motorsport fans but also tourists seeking diverse entertainment and cultural experiences.
Formula One: A Tourism Magnet
Formula One races are global spectacles that draw millions of fans, both on-site and through extensive media coverage. Each Grand Prix is more than just a race; it’s a week-long festival of speed, entertainment, and culture that significantly boosts local tourism. The influx of international visitors to host cities translates into substantial economic impact. Hotels are fully booked, restaurants and cafes brim with patrons, and local shops experience increased sales. This surge in economic activity provides a considerable boost to the local economy, creating jobs and stimulating various sectors, from hospitality to retail.
The impact of Formula One extends far beyond the immediate race weekend. Visitors often take the opportunity to explore the host city and its surroundings, discovering local attractions and engaging in cultural experiences. This flow-on effect means that the benefits of hosting a Grand Prix are felt long after the event has concluded, as tourists continue to spend money and support local businesses. Additionally, the race often necessitates infrastructure improvements, such as new roads, hotels, and tourism facilities, which provide long-term benefits to the host city by enhancing its attractiveness as a tourist destination.
The Television Effect
One of the most significant impacts of hosting a Formula One race is the extensive global media coverage. With races broadcasted to over 500 million viewers in 200 countries, the event provides unparalleled exposure for the host city. This television effect can inspire viewers around the world to learn more about the destination, sparking interest and curiosity. Stunning visuals of the city’s landmarks, cultural attractions, and vibrant atmosphere can entice viewers to consider visiting in the future. The positive portrayal of the host city during the race can help reshape global perceptions, presenting it as a dynamic and welcoming destination.
Jeddah: A New Jewel in the Formula One Crown
Jeddah, Saudi Arabia’s gateway to the Red Sea, will host its next Formula One race on April 18-20, 2025. This event is of significant importance for both the city and the Kingdom, highlighting Saudi Arabia’s growing prominence in the world of motorsport and tourism. The Jeddah Corniche Circuit, with its breathtaking views of the Red Sea, is one of the longest and fastest street circuits in the world. Its unique layout offers both drivers and spectators an exhilarating experience, combining high-speed action with stunning scenery.
The race in Jeddah is expected to attract a large number of international visitors, providing a substantial boost to local tourism. Tourists will have the opportunity to explore the city’s historical districts, luxury resorts, and world-class dining options. The event will showcase Jeddah’s rich history, vibrant culture, and modern amenities, promoting the city as a prime tourist destination.
Legacy and long-term benefits
The preparations for the Grand Prix have led to significant infrastructure improvements in Jeddah, including upgraded transportation networks, new hotels, and enhanced public spaces. These developments will benefit the city’s residents and future tourists long after the race. Moreover, the race provides a platform for cultural exchange, allowing Saudi Arabia to showcase its traditions, innovations, and hospitality to a global audience. This soft power can enhance the country’s international image and foster goodwill.
The excitement surrounding the Formula One race in Jeddah extends beyond the event itself. The influx of tourists and extensive media coverage will create a lasting legacy, promoting Saudi Arabia as a destination for sports, culture, and tourism. As the world tunes in to watch the race, they will also discover the rich culture, modernity, and hospitality that Saudi Arabia has to offer. This exposure can inspire future travel, boosting tourism and contributing to the Kingdom’s long-term economic growth.
The importance of Formula One for tourism cannot be overstated. It brings global attention, boosts local economies, boosting development and international goodwill. For Jeddah and Saudi Arabia, the upcoming Grand Prix in April 2025 and the future races at Qiddiya represent pivotal moments in the Kingdom’s journey towards becoming a premier global tourist destination.
…
Photo – top of page – artist’s impression of the new Qiddiya circuit
