While hotel room rates in the Middle East are poised to surge in 2024, Saudi Arabia, boasting the largest hotel pipeline in the Middle East, is projected to experience a more modest 4.6% rise in room rates.
In contrast, according to the Hotel Monitor 2024 report by American Express Global Business Travel (Amex GBT), Dubai is expected to witness a significant 9.6% increase in hotel room rates, with Abu Dhabi following closely with a projected hike of 7.1%.
In other words, against the backdrop of escalating hotel prices across the region, KSA remains committed to providing an unparalleled luxury tourism experience that appeals to discerning travellers worldwide. The Kingdom is charting a unique course by offering travellers an exquisite blend of culture, opulence, and world-class hospitality.
Saudi Arabia’s luxury tourism sector is poised to benefit from the changing dynamics of business travel. The post-pandemic landscape has witnessed a rebound in corporate travel, which is surging at a faster pace than initially anticipated. Business travellers are increasingly seeking high-end experiences during their trips, and Saudi Arabia is well-prepared to cater to this evolving demand.
The Kingdom’s commitment to luxury tourism is complemented by its rich cultural heritage. KSA’s vision is to provide travellers with an authentic experience that combines luxury and cultural immersion. Visitors can explore historic sites such as Diriyah, the UNESCO-listed rock art of Hail, or the ancient Nabatean city of Al-Ula, home to the breathtaking Madain Saleh. These heritage sites offer a glimpse into the country’s storied past, making Saudi Arabia a unique and enriching destination.
By the same token, luxury travellers to Saudi Arabia can indulge in a range of opulent accommodations that cater to their every need. The Kingdom boasts a growing portfolio of world-class luxury hotels, resorts, and boutique properties.
The outlook for luxury tourism in Saudi Arabia thus remains promising. As business travel rebounds and leisure travellers continue to seek distinctive experiences, the Kingdom’s commitment to providing both luxury and cultural authenticity positions it as a rising star in the luxury tourism sector. Furthermore, the growth in the hotel development pipeline indicates an expanding range of luxurious accommodations from which travellers can choose.
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Read also: HILTON TO OPEN ITS FIRST AIRPORT HOTEL IN KSA
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Text by Gérard Lefebvre
