The Royal Commission for AlUla (RCU) has announced the launch of Dar Tantora by The House Hotel, a new accommodation offering in AlUla Old Town, as part of its Journey Through Time master plan. The hotel will provide guests with an immersive and authentic hospitality experience that showcases the cultural heritage and natural beauty of AlUla.
Dar Tantora by The House Hotel is a 30-room landmark property that is being developed by restoring several historical mud-brick buildings using contemporary engineering methods and time-honoured techniques. The hotel will feature a pool and spa, a restaurant and café, and rooms adorned with traditional décor, furniture and artistic accents. The hotel will also incorporate storytelling elements that capture the area’s intangible heritage, such as oral traditions, customs and crafts.
The hotel is operated by Kerten Hospitality, a global hospitality management company that specialises in creating bespoke and unique concepts. Kerten Hospitality has partnered with RCU to deliver exceptional guest experiences that resonate with RCU’s objective of creating harmonious communities in AlUla.
The project reflects RCU’s comprehensive efforts to revive AlUla Old Town with tourism as the engine of development and job creation. AlUla Old Town is a historical village that dates back to the 12th century and was once a thriving commercial hub on the Incense Route. RCU is driven by an ongoing commitment to innovation and sustainability in its comprehensive regeneration efforts, including the Sustainability Charter that governs each project’s economic, social and environmental impacts. For delivering on this vision, AlUla Old Town was recognised by the United Nations World Tourism Organisation as a “Best Tourism Village” in 2022.
John Northen, Vice President- Head of Hotels and Resorts, Royal Commission for AlUla, said, “Dar Tantora by The House Hotel will allow guests to live the rich heritage of the AlUla Old Town historical village. Steeped in the past yet embracing progress, this hotel encapsulates RCU’s vision for a diverse range of accommodations as we continue to deliver on our plans for more than 5,000 keys by 2030.”
Marloes Knippenberg, CEO, Kerten Hospitality, said, “We take immense pride in operating Dar Tantora by The House Hotel, a location that seamlessly weaves AlUla Old Town’s cultural legacy with the comfort of modern luxury. At Kerten Hospitality, our dedication to delivering exceptional guest experiences resonates with RCU’s objective of creating harmonious communities, and we eagerly look forward to playing a significant role in the region’s development.”
Dar Tantora by The House Hotel is expected to open in late 2023 and will join other accommodation options in AlUla such as Ashar Resort by Habitas, Shaden Resort by MGallery and Maraya Concert Hall. For more information about AlUla and its tourism offerings, visit [experiencealula.com].
https://www.experiencealula.com/en
