Ennismore has announced a strategic partnership with Our Habitas, a hospitality brand renowned for its sustainable and purpose-driven mission. This collaboration marks a significant milestone for both brands, combining Ennismore’s global development reach and operational expertise with Our Habitas’ innovative approach to experiential luxury hospitality.
Reported to be the world’s fastest-growing lifestyle and leisure hospitality company, Ennismore, founded in 2011 by entrepreneur Sharan Pasricha, is a global collective of entrepreneurial and founder-built brands “with purpose at their heart”. In 2021, Ennismore and Accor entered a joint venture, creating the fastest-growing lifestyle hospitality company. Ennismore comprises three business units: lifestyle collective rooted in culture and community, immersive resorts led by Rixos, and iconic luxury venues pioneering French hospitality by Paris Society.
With an ecosystem of 17 brands, over 145 operating hotels and resorts, and more than 100 in the pipeline, Ennismore operates in over 35 countries with over 30,000 team members. The company is committed to “positively impacting the world, focusing on creating inclusive communities among its teams and in the places it calls home”.
Founded by entrepreneur Oliver Ripley in 2016, Our Habitas is a global hospitality group dedicated to creating human connections and empowering local communities through unique hospitality experiences. Operating ten culturally defining resorts across breathtaking locations in Tulum, Mexico; AlUla, Saudi Arabia; Atacama, Chile; and the Kalahari Desert, Namibia, Our Habitas redefines modern luxury. Each property is powered by its pillars of music, wellness, art, adventure, food, learning, and giving back, while seamlessly connecting to its natural environment, a concept they call “Luxury for the Soul”. Our Habitas has ambitious expansion plans, particularly within Saudi Arabia and Asia, using a technology-driven approach and innovative vertically integrated model.
Our Habitas AlUla is situated in the captivating landscapes of AlUla, Saudi Arabia, known for its ancient rock formations and lush oases. This location offers guests a chance to connect deeply with the natural surroundings and the rich heritage of the area. The resort focuses on integrating wellness, cultural experiences, and adventure, providing a place where visitors can immerse themselves in the unique environment of AlUla.
Ennismore will manage and grow Our Habitas, integrating it into its global collective of entrepreneurial and founder-built brands. This partnership will allow Our Habitas to benefit from Ennismore’s extensive experience and Accor’s global platforms, enhancing its global growth potential. Oliver Ripley will continue to oversee the creative vision of Our Habitas, contributing to its global expansion.
“Our Habitas has created a unique niche in luxury hospitality, offering stunning destinations to passionate travellers seeking lifetime adventures,” said Sébastien Bazin, Chairman & CEO of Accor & Executive Chairman of Ennismore. “Its crafted positioning perfectly fits with our Ennismore collective, matching our lifestyle and tailor-made approach to hospitality.”
Our Habitas has attracted significant global investors, including PIF, Starwood Capital, Barry Sternlicht, Maurice Salem, and Travis Kalanick, all supporting its mission to disrupt the hospitality industry. The brand’s commitment to providing exceptional experiences and making a lasting impact on local communities aligns seamlessly with Ennismore’s values.
Our Habitas co-founder & CEO, Oliver Ripley, expressed his excitement about the partnership: “We are thrilled to partner with Ennismore as we enter the next phase of our growth. Ennismore’s entrepreneurial approach and global footprint make them the ideal partner for Our Habitas to continue its trajectory as a global leader in experiential hospitality.”
Sharan Pasricha, Founder & co-CEO, and Gaurav Bhushan, co-CEO of Ennismore, echoed this sentiment. “We are delighted to welcome Our Habitas to Ennismore. We look forward to working with Oliver Ripley to take this unique and innovative brand to new destinations and markets, providing our operational expertise and oversight.”
This partnership represents a significant step forward in the hospitality industry, combining the strengths of two innovative brands dedicated to sustainable and experiential luxury. High-end travel advisors can look forward to the continued growth and success of Our Habitas under the stewardship of Ennismore, offering their clients unparalleled experiences in some of the world’s most breathtaking locations.
