Daniel Ponzo, Managing Director of Zahid Travel Group, brought an innovative and thoughtful perspective to the recent International Meetings Summit (IMS) 2024. Participating in a dynamic panel discussion alongside Simon Mead and Hamza Jeddawi, and moderated by Mashary Al Khayyat, Ponzo shared his insights into the exciting evolution of Saudi Arabia as a rising star in the global MICE (Meetings, Incentives, Conferences, and Exhibitions) industry under Vision 2030.
Ponzo’s contributions to the event stood out for their fresh and forward-thinking approach to what the Kingdom can achieve in this transformative era.
Championing new ideas and collaborative growth
Ponzo’s remarks reflected a deep understanding of the potential for Saudi Arabia’s MICE sector to serve as a bridge between tradition and innovation. He praised the nation’s significant progress in developing the infrastructure and cultural narrative necessary to host world-class events, while offering unique insights into how the sector can reach new levels of success.
“Saudi Arabia’s MICE industry is poised for extraordinary growth, and the ability to think creatively about partnerships, technology, and sustainability is crucial,” Ponzo noted during the discussion.
His points focused on key opportunities for growth:
- Exceptional venues: Ponzo highlighted Saudi Arabia’s ability to provide distinctive and memorable event locations, from cutting-edge urban centers to heritage-rich sites.
- Strategic alliances: Building partnerships locally and globally is essential for broadening the Kingdom’s reach and fostering shared success.
- Sustainability as a standard: Ponzo underscored the importance of aligning with global trends, particularly sustainability, to make Saudi Arabia’s offerings even more compelling.
- Empowering local talent: Investing in skill development and exchanging best practices will elevate the Kingdom’s capacity to deliver high-quality events.
Innovation in focus
Ponzo’s perspective resonated with the audience because of his ability to balance ambition with actionable ideas. He pointed out that embracing trends such as digital transformation, immersive technologies, and eco-friendly practices could position Saudi Arabia as a forward-thinking hub for MICE activities.
“Technology and sustainability are not just buzzwords—they’re essential for creating impactful experiences that resonate with audiences today and tomorrow,” he said, offering a clear roadmap for how these elements can be integrated effectively.
A catalyst for connection
What truly set Ponzo’s input apart was his recognition of MICE as more than an economic driver; he sees it as a platform for cultural exchange, global networking, and meaningful storytelling. His vision aligns seamlessly with the ethos of Vision 2030, which prioritizes using Saudi Arabia’s heritage and innovation to connect with the world.
By celebrating the Kingdom’s natural and cultural assets while leveraging modern tools and strategies, Ponzo believes Saudi Arabia can redefine the standards of what MICE can achieve.
Excitement for what’s ahead
Ponzo’s optimism for the future was clear: “The possibilities for Saudi Arabia’s MICE industry are boundless. It’s exciting to see such a collaborative spirit driving this transformation, and I’m thrilled to be part of this journey.”
As Saudi Arabia continues its path toward becoming a leading global MICE destination, voices like Daniel Ponzo’s will play a pivotal role in fostering the creative and collaborative mindset needed for success. IMS 2024 was a testament to how far the Kingdom has come—and a glimpse of the opportunities that lie ahead.
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Stay tuned to SA-FE.org for more stories about the people and ideas shaping Saudi Arabia’s future.
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Read also: Zahid Travel Group honoured at PowerList 2024 for business and luxury travel excellence
