A transformative tourism and entertainment project is set to redefine Saudi Arabia’s Eastern Province, marking a significant milestone in the Kingdom’s Vision 2030. Valued at SAR 1.4 billion (approximately US$372 million), the development will be located on the picturesque Half Moon Beach near Dammam, a major urban hub. The project is the first all-inclusive coastal resort in the region under the renowned Rixos brand and will be managed by Accor.
A new chapter for Half Moon Beach
Half Moon Beach, celebrated for its serene coastline and family-friendly attractions, is one of the Eastern Province‘s most iconic destinations. While much of Saudi Arabia’s recent tourism efforts have concentrated on the Red Sea and the western coast, this project brings a much-needed diversification to the Kingdom’s tourism portfolio. Positioned close to Dammam, the resort aims to attract both domestic and international visitors, offering a fresh addition to Saudi Arabia’s growing reputation as a global destination.
Spanning over 262,000 square metres, the Rixos resort will feature 400 hotel rooms, 41 luxurious villas, and a wide array of restaurants, cafés, and entertainment facilities. By combining modern amenities with the natural beauty of Half Moon Beach, the development promises to deliver an unparalleled coastal experience for families, leisure seekers, and luxury travellers.
Collaboration and investment
A briefing about the project took place in Dammam on 17 November. The session was led by the Governor of the Eastern Region, Prince Saud bin Naif bin Abdulaziz, who was presented with comprehensive details of the project, highlighting its scope, objectives, and alignment with the Kingdom’s Vision 2030.
The meeting brought together an array of influential stakeholders who are central to the success of the project:
- Eastern Region Mayor, Eng. Fahad Al-Jubeir: Representing the region’s municipalities, he emphasised the importance of integrating the project with the Eastern Province’s urban development plans.
- CEO of the Eastern Region Development Authority, Eng. Omar bin Saleh Al-Abdullatif: Highlighted the region’s strategy for enhancing tourism infrastructure and creating sustainable economic opportunities.
- CEO of Ashraq Development and Development Company, Eng. Zaki bin Hassan Al-Omran: Provided insights on the technical and logistical aspects of developing the resort.
- Head of the Business Sector at the Tourism Development Fund Naif Al-Madi: Outlined the financial framework supporting the project, ensuring it aligns with Saudi Arabia’s tourism development strategy.
- Head of the Eastern Sector at the National Water Company, Eng. Adel Al-Ghamdi: Discussed the role of utilities and infrastructure in ensuring the project’s operational sustainability.
- Executive Director of FTG International Group, Fatih Tamince: Representing one of the project’s key foreign investors, he underlined FTG International’s commitment to bringing world-class expertise and resources to the initiative.
During the session, stakeholders reaffirmed their commitment to delivering a world-class tourism destination that would serve as a cornerstone for the Eastern Province’s tourism industry. Prince Saud bin Naif bin Abdulaziz expressed his enthusiasm for the project, noting its potential to enhance the quality of life for residents, boost the local economy, and attract international visitors.
The Governor praised the collaborative efforts of all parties involved, commending their alignment with Saudi Arabia’s Vision 2030 and their shared dedication to advancing the Eastern Province’s tourism profile. He also highlighted the importance of ensuring that the project integrates with the region’s cultural identity while offering modern amenities that appeal to global travellers.
The Rixos brand and Accor’s role
Rixos, a luxury hotel brand known for its all-inclusive concepts, brings its reputation for world-class service and entertainment to the Eastern Province. Operated by Accor, this resort is set to introduce new standards of luxury to the region, complementing its natural beauty and creating a destination that appeals to a wide range of travellers.
By blending modernity with cultural authenticity, the resort aligns with Vision 2030’s broader goals of increasing tourism’s contribution to GDP and creating jobs for Saudi citizens. The project also highlights the role of global partnerships in advancing Saudi Arabia’s tourism ambitions.
Accor’s global expertise and commitment to innovation will play a central role in ensuring the project’s success, adding to the group’s growing footprint in the Kingdom.
By leveraging the Eastern Province’s strategic location near major hubs like Dammam and King Fahd International Airport, the project is poised to attract significant tourist traffic and enhance the region’s global appeal.
…
Read also: Accor in KSA: Exclusive interview with CCO Kerry Healy
…
Photo – top of page: SPA
