Saudia, KSA’s national carrier, has been named one of the world’s fastest-growing airline brands. According to the Brand Finance Top 50 Airline Brands Annual Report, the airline has seen its brand value skyrocket by 58% since 2021.
As of the 04 April 2024 announcement, Saudia has ascended six notches over the past four years to occupy the 33rd spot on the brand value ranking table. With a current brand value standing at a formidable US$$797.4 million, Saudia is ranked as the sixth fastest-growing airline brand this year. The report, an authoritative analysis of the best performing and most valuable airline brands globally, has upgraded Saudia’s brand strength rating from ‘A’ to ‘A+’, marking it as the third most valuable airline brand in the Middle East.
The airline’s trajectory in brand development has been marked by significant milestones and defining moments. Its expansive growth strategy has included enlarging its route network to connect Saudi Arabia with essential global destinations and enriching the guest experience with enhanced services and amenities. A rebranding initiative focusing on digital transformation has also played a pivotal role in Saudia’s success story.
Khaled Tash, Chief Marketing Officer of Saudia Group, encapsulated the airline’s ethos and ambition, stating, “We are extremely proud of the innovative strategies we have implemented to enhance our brand value and guest experience. Our remarkable ascent in the global rankings is not just a milestone for Saudia but also a reaffirmation of our growing prominence on the international aviation stage.” Saudia’s alignment with high-profile international brands and partners, including Newcastle United and Formula E, has significantly broadened its global reach, echoing its dedication to excellence and the Kingdom’s Vision 2030 for economic transformation.
Brand Finance, a prominent brand valuation consultancy, assesses 5,000 “biggest brands” annually and releases roughly 100 reports ranking brands across various sectors and countries. Their methodology for gauging brand value encompasses a comprehensive scorecard of metrics that assess marketing investment, stakeholder equity, and business performance, among other factors.
For travel professionals, the impressive growth and evolving service offerings of Saudia represent not only an enhanced flight experience for clients but also a partnership with a brand that is rapidly establishing itself as a leader in the global aviation market.
