Saudia, the national flag carrier of Saudi Arabia, has added to its impressive list of accolades by winning two prestigious awards at the Cannes Lions International Festival of Creativity.
Saudia received the Gold award in the Brand Experience & Activation category and the Bronze award in the Brand Awareness & Education category for their pioneering product, the “ProtecTasbih”. This innovative product is the first of its kind globally, offering sanitised prayer beads specifically designed for pilgrims, marking a significant advancement in religious and travel amenities.
The Cannes Lions International Festival of Creativity is the world’s largest event celebrating excellence in creative communications and advertising. Saudia competed against over 1,250 marketing projects and initiatives submitted by leading global and regional companies.
Essam Akhonbay, Vice President of Marketing at Saudia, said: “Earning this international recognition affirms our dedication to advancing our brand through exceptional service and reinforcing Saudia’s leadership in the aviation industry. Global achievements like these inspire us to continue offering distinctive initiatives, maintaining innovation and creativity.”
These awards come on the heels of other notable achievements for Saudia, including six awards at the Transform Awards Middle East and Africa 2024, which recognize excellence in brand development and innovative corporate identity strategies.
Earlier this year, the “ProtecTasbih” also received notable recognition at the Dubai Lynx International Festival.
