For ultra-high-net-worth travellers from Saudi Arabia, Splendido, a Belmond Hotel, in Portofino offers an experience steeped in Italian luxury, historical charm, and bespoke services. The property has long been a symbol of timeless elegance, drawing royalty, celebrities, and discerning guests from around the world. Now, under the guidance of Alfonso Pacifico, General Manager and Area Managing Director of Portofino, the Splendido is entering a new chapter, combining its legendary past with exciting innovations designed to meet the highest expectations of today’s global elite.
“My approach to leading Splendido is not about ambition, but about a mission,” says Alfonso Pacifico. “I feel a tangible responsibility to preserve and enhance the legacy of this iconic establishment, both within the Belmond family and in the broader region of Italy.” This mission-driven leadership resonates with the Splendido’s commitment to maintaining its heritage while continuously elevating the guest experience. Alfonso brings with him a wealth of experience from his roles at prestigious properties like Hotel Caruso in Ravello, and his personal ethos of guest-centric hospitality aligns perfectly with the demands of discerning Saudi travellers.
The Splendido – the ultimate in privacy and luxury
The Splendido has a long-standing reputation for providing the ultimate in privacy and exclusivity, something that is particularly valued by ultra-high-end Saudi clientele. Set high in the hills above Portofino, the hotel is surrounded by lush gardens and panoramic views of the Mediterranean Sea, offering a serene escape that feels worlds away from the hustle of everyday life. For those seeking seclusion, the hotel’s private suites and villas provide the ultimate retreat, with discreet service ensuring that every desire is catered to.
Alfonso’s vision is clear: to guide the Splendido through a period of transformation while preserving its soul. “We are undertaking significant renovations that will respect the hotel’s DNA while introducing new experiences,” Alfonso explains. He is confident that the changes will bring “an incredible mix of tradition and innovation,” ensuring that the Splendido continues to be a beacon of luxury hospitality. For Saudi guests, this commitment to evolution means that their stays will be enhanced by both modern amenities and the timeless Italian charm that has made the Splendido an iconic destination.
For Saudi travellers who value bespoke experiences, the Splendido offers a range of curated activities that capture the essence of Italian culture and luxury. From private yacht charters along the Italian Riviera to intimate dining experiences at the hotel’s famed La Terrazza Restaurant, where halal options can be expertly prepared, every moment is designed to be unforgettable. Guests can also enjoy tailored wellness programs, including private yoga and fitness sessions, or relax by the hotel’s infinity pool, which overlooks the breathtaking Ligurian coastline.
Culinary experiences at the Splendido are a highlight, and Alfonso recognises the importance of catering to the diverse tastes of his international clientele. Saudi guests can indulge in private dining under the stars, enjoying the freshest locally sourced ingredients prepared with Mediterranean flair. “The beauty of Splendido lies not just in its walls but in the experience it offers every guest,” Alfonso notes, underscoring the hotel’s emphasis on creating meaningful, personalised moments.
Beyond the luxurious accommodations and bespoke services, the Splendido also provides access to world-class shopping in nearby Milan and Monaco. For Saudi travellers who appreciate fashion and exclusivity, the hotel’s concierge can arrange private shopping tours with personal stylists, ensuring VIP access to the latest collections from luxury brands like Gucci, Chanel, and Versace.
At its core, Splendido is more than just a hotel—it is a destination. As Alfonso Pacifico puts it, “Splendido is not just a property; it is a collection of experiences tied together by luxury, history, and the unique culture of this incredible destination.” For Saudi travellers seeking a Mediterranean escape that combines unparalleled luxury with cultural depth, the Splendido stands as an irresistible choice. With its blend of heritage, exclusivity, and world-class service, it remains a top destination for those who demand the very best.
Key highlights for ultra-high-end Saudi travellers:
- Private Suites and Villas: Discreet luxury accommodations offering breathtaking views of the Mediterranean, perfect for complete privacy and relaxation.
- Bespoke Experiences: Private yacht charters, personalised shopping tours in Milan and Monaco, and exclusive dining experiences at La Terrazza.
- Cultural and Wellness Programs: Tailored wellness offerings, private fitness classes, and curated tours to nearby UNESCO heritage sites like Cinque Terre.
- Culinary Excellence: Mediterranean-inspired cuisine with bespoke halal options, available in both private dining settings and at the legendary La Terrazza.
Under Alfonso Pacifico’s leadership, Splendido continues to elevate its offering, ensuring it remains a sanctuary for Saudi travellers seeking the perfect blend of luxury, privacy, and culture. “We are in the presence of a swan in the luxury segment,” Alfonso says, and for Saudi visitors, admiring the Splendido’s past, present, and future is indeed an experience not to be missed.
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INTERVIEW BY GERARD LEFEBVRE
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Photo – top of page – Belmond
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