In a move that heralds an innovative transformation in the realm of travel rewards, the Saudi Tourism Authority has announced the launch of the Saudi Rewards system. This new programme is Saudi Arabia’s answer to a national, all-encompassing loyalty initiative that is not only the first of its kind but also entirely free for participants.
Saudi Rewards stands out as a pioneering loyalty programme within the Kingdom, designed to invigorate tourism by rewarding exploration and patronage of Saudi’s diverse attractions. From earning and redeeming points at tourism events to enjoying curated travel deals through a network of partners, the program offers an array of exclusive experiences and discounts spanning shopping, dining, excursions, and entertainment.
What makes Saudi Rewards an indispensable tool for high-end travel advisors is its versatility and potential to unlock the Kingdom’s treasures for discerning clients. The programme defines tourism events as any initiative by participating tourism entities or partners, with travel purchases encompassing journeys and accommodations. The lifestyle purchases, another programme component, include day-to-day activities such as shopping and dining.
The benefits of joining Saudi Rewards are multifaceted, offering a cost-saving avenue and the inspiration to discover new experiences. Members can earn and redeem points on a variety of Saudi events, including Saudi City Passes and curated excursions, further sweetening the deal with exclusive offers from travel and lifestyle partners.
Monitoring the rewards is a seamless process, with members able to view their points balance anytime on their My Account page or via the Saudi Rewards Membership Digital Card.
Earning points is straightforward, whether online via travel package purchases on the program’s website or in-store by presenting the Saudi Rewards digital card at partner locations. Membership tiers add another layer of advantage, starting with Silver and progressing to Gold, Platinum, and Black status, each tier offering increasingly attractive points-to-spending ratios and point validity periods.
Loyalty programmes booming in KSA
The loyalty programme landscape in Saudi Arabia is set for substantial growth. A report by Researchandmarkets.com from March 27, 2024, forecasts the loyalty programs market in the Kingdom to burgeon to US$1.61 billion by 2028. This growth is driven by strategic partnerships and government-led initiatives, aligning with Saudi Arabia’s Vision 2030 to enhance and invest in human resources and public sector productivity.
For instance, the Ministry of Human Resources and Social Development’s employee loyalty programme DOAM, launched in September 2023, offers government workers special deals through an extensive service provider network across Saudi Arabia. This initiative is a testament to the government’s dedication to elevating the public sector and aligning with the strategic objectives of the national vision.
Moreover, the loyalty market is witnessing a symbiotic boost from strategic alliances in various sectors, such as airlines, where collaborative efforts like that between Saudi and Riyadh Air have enriched the value for loyalty programme members.
Even beyond Saudi Arabia’s borders, the ripple effect of these loyalty initiatives is palpable. Saudi-based e-commerce giant noon’s expansion of its loyalty program in the UAE is a prime example of the far-reaching impact and potential of such loyalty programs in bolstering the e-commerce and wider business landscape.
For high-end travel advisors, this is an opportune moment to integrate the Saudi Rewards programme into their offerings, providing clients with enhanced access to enriching experiences across the Kingdom while enjoying the benefits of a sophisticated loyalty system.
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