A new joint venture company, Knowliom-CMS, has been launched to transform Saudi Arabia’s cultural landscape by offering end-to-end services for museums, exhibitions and cultural assets. The company is a collaboration between Zamil Trade and Services, a leading Saudi conglomerate, Knowliom, a global advisory firm for cultural and creative industries, and Chargeurs Museum Studio, the world’s largest studio for comprehensive cultural services.
The joint venture was announced at the French-Saudi Investment Forum held on June 19, 2023, in Paris, France. The forum was attended by His Excellency Eng. Khalid bin Abdulaziz Al Falih, the Minister of Investment of Saudi Arabia, and prominent business leaders from both countries. The forum highlighted the flourishing private sector investment opportunities in Saudi Arabia and the potential for bilateral cooperation in various sectors.
One of the key sectors discussed at the forum was tourism and culture, which is undergoing a remarkable transformation in Saudi Arabia as part of its Vision 2030. The Kingdom aims to diversify its economy, attract more visitors, and showcase its rich heritage and culture to the world. To achieve this vision, Saudi Arabia needs innovative and reliable partners who can provide high-quality services and solutions for its cultural projects.
This is where Knowliom-CMS comes in. The joint venture company combines the expertise and experience of its three partners to offer a full range of services that cover advisory, creative, and delivery solutions for museums, exhibitions and cultural assets. The company will leverage the global network and reputation of Chargeurs Museum Studio, which has worked on prestigious projects such as the Louvre Abu Dhabi, the Grand Egyptian Museum, and the National Museum of Qatar. The company will also benefit from the local and regional knowledge of Zamil Trade and Services and Knowliom, which have extensive experience in various sectors in Saudi Arabia and the Middle East.
Abdulaziz AlSulaim, CEO of Knowliom-CMS, said that the company aims to support its clients in creating unforgettable cultural experiences for both residents and visitors throughout the Kingdom. “Knowliom-CMS stands at the forefront of Saudi Arabia’s cultural renaissance. We aim to provide an entire supply chain of services that will showcase the rich mosaic of Saudi Arabian traditions, catapulting the nation into a transformative era of enriching guest interactions,” he said.
Delphine de Canecaude, CEO of Chargeurs Museum Studio, expressed her excitement about the joint venture and its role in enhancing Saudi Arabia’s cultural scene. “We envisage a future where Saudi Arabia emerges as a prominent global hub for culture and attractions, enchanting visitors, fostering talent, and igniting sustainable growth. With the collaborative efforts of Knowliom-CMS, we are pooling resources to create immersive experiences that exalt the distinctive heritage, traditions, and narratives of Saudi Arabia, captivating audiences from every corner of the world,” she said.
The joint venture is a testament to the strong ties between France and Saudi Arabia and their shared vision for cultural development and exchange. It also reflects the commitment of Zamil Trade and Services, Knowliom and Chargeurs Museum Studio to contribute to the development and preservation of cultural assets in Saudi Arabia.
Through Knowliom-CMS, the three partners hope to elevate Saudi Arabia’s global standing in the museum and cultural asset sectors and create immersive experiences that resonate with audiences worldwide.
