With over 30 years of experience across more than 100 countries, Anita Mendiratta has become a trusted advisor to world leaders, organisations, and industries navigating both crises and opportunities in the tourism sector.
As the founder of Anita Mendiratta & Associates, As the founder of Anita Mendiratta & Associates, her global consultancy plays a pivotal role in shaping tourism and development strategies worldwide, alongside her role as Special Advisor to UN Tourism Secretary General Zurab Pololikashvili.
She is also a respected author, diplomat, and on-air personality, with her most recent book, The Call to Leadership: Unlocking the Leader Within in Times of Crisis, receiving widespread acclaim for its exploration of leadership during the pandemic.
Notably, one-third of the book’s proceeds go towards supporting early childhood education in tourism-dependent communities through her foundation.
In this exclusive video, Anita shares her thoughts on the creation and purpose of her foundation and how it is helping to make a lasting impact.
Watch the video below to learn more about Anita’s inspiring journey and her mission to unlock hope, safety, and future possibility for children and communities in need in tourism-based economies across the world.
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