Today marks a significant milestone in Saudi Arabia’s luxury and cultural scene with the grand opening of Maison Assouline’s flagship boutique, restaurant, and piano bar at Bujairi Terrace in Diriyah. This remarkable event celebrated the convergence of high-end design, literature, and culinary experiences, solidifying Diriyah’s standing as a premier cultural and lifestyle destination.
A gathering of distinction
The grand opening attracted a dynamic crowd of distinguished guests, influencers, and media, further underscoring the importance of Maison Assouline’s arrival in the region. The event featured key figures, including Diriyah Company Group CEO Jerry Inzerillo (pictured above) and Maison Assouline founders Martine and Prosper Assouline. Guests immersed themselves in a unique blend of luxury, creativity, and culture, all against the historically rich backdrop of Diriyah.
A sophisticated new venue
Spanning two stories, the Maison Assouline flagship offers a truly distinctive experience. The venue includes an elegant outdoor terrace that provides stunning views of Diriyah and Wadi Hanifa, seamlessly blending modern sophistication with the region’s natural beauty. Inside, visitors will discover a curated selection of Assouline’s latest titles, rare first editions, and vintage books, each reflecting the refined and sophisticated lifestyle for which the brand is renowned.
Maison Assouline is internationally celebrated for its luxury publishing and retail concept. Founded in 1994 by Martine and Prosper Assouline, the Maison is known for creating visually stunning coffee table books that marry art, culture, and design. Beyond publishing, Assouline’s flagship locations around the globe serve as cultural hubs, featuring exquisitely designed interiors, bespoke furniture, and curated retail experiences. The opening of the Diriyah boutique continues this legacy, presenting a destination where guests can explore rare literary treasures while indulging in fine dining and music.
Culinary and cultural synergy
The new venue features a restaurant and a piano bar that provide a refined atmosphere for visitors to enjoy gourmet cuisine and live music. These elements align seamlessly with the luxury and cultural appeal of Diriyah’s Bujairi Terrace, which has already established itself as a hot spot for fine dining and world-class experiences.
A collaboration steeped in heritage
The boutique’s opening at Bujairi Terrace aligns with Diriyah Company’s vision to collaborate with renowned international brands in lifestyle and retail. This partnership reinforces Diriyah’s position as a global cultural and lifestyle destination while celebrating the area’s heritage and authenticity.
To commemorate the occasion, Diriyah, in collaboration with Maison Assouline, launched Diriyah Culture: Doors, the second edition in its cultural series dedicated to preserving and showcasing Diriyah’s 300-year-old legacy. This edition highlights the artistic craftsmanship of traditional doors, a defining element of Diriyah’s architectural and cultural identity. Through this initiative, Diriyah and Maison Assouline continue to celebrate the intersection of history, culture, and art.
Bujairi Terrace: a cultural and culinary gem
Bujairi Terrace is one of Diriyah’s most vibrant lifestyle destinations. With its range of world-class restaurants and cafes offering panoramic views of the historic At-Turaif district, Bujairi Terrace epitomizes the Kingdom’s Vision 2030 goal of transforming Diriyah into a global cultural landmark. The addition of Maison Assouline further enhances the area’s appeal, providing a space where guests can experience a harmonious blend of modern luxury and traditional heritage.
A transformative addition
The opening of Maison Assouline at Bujairi Terrace is a testament to Saudi Arabia’s commitment to promoting culture, heritage, and luxury on a global stage. By seamlessly integrating literature, art, fine dining, and hospitality, Maison Assouline’s presence in Diriyah not only enriches the local cultural landscape but also positions the Kingdom as a leader in fostering meaningful global collaborations in the lifestyle and cultural sectors.
As Maison Assouline’s legacy continues to evolve, its presence in Diriyah reflects a shared dedication to sophistication, heritage, and creativity—qualities that are at the heart of both the Maison and Diriyah’s ambitions.
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