The Cityscape Global Exhibition, now underway, has kicked off with a resounding roar, as it unveiled a slew of ground-breaking projects worth a staggering SAR 65 billion. This marks a pivotal moment in the realm of business-to-business (B2B) partnerships and investments, underlining Saudi Arabia’s ever-growing prominence as a global hub for real estate development. As the Kingdom forges ahead in leaps and bounds, we asked Cityscape Exhibitions Director Alex Heuff just how important this current exhibition is…
Cityscape Global is a strategically important event for Saudi Arabia now. With 12 of the country’s largest Giga projects all under one roof for the very first time plus a total of 385 additional local & International developers Cityscape Global is a unique showcase of what the future real estate sector has on offer.
Why Malham?
The Riyadh International Exhibition & Congress Centre Malham is a fantastic venue with world class facilities. We chose the venue because it is the largest venue of its kind in Saudi Arabia and the only place we could host a show of this scale in the city.
The Saudi mega projects have taken centre-stage at the exhibition. What has the reaction been like?
The projects have all been very well received, very positive feedback from both exhibitors and visitors with huge interest in the 2024 edition from all around the world.
NEOM is particularly close as a partner. Please tell me a little more about their involvement and why it’s important.
NEOM is our foundation partner for Cityscape and is one of the most ambitious and ground breaking master developers in Saudi Arabia. NEOM is more than a series of projects. It’s an aspiration, a dream being turned into reality, shaping the future of sustainable living, technology, and human ambition. The showcase four huge projects at Cityscape called. The Line, Trojena, Sindalah and Oxagon.
You’ve produced some amazing white papers. This is different to a lot of show organisers. What’s the thinking behind this?
We talk to the industry on a daily basis and over the years have developed a unique insight & perspective into the real estate market across the Middle East. From this now run Cityscape Intelligence our online information and news resource reporting on industry trends and new project launches.
