SLS The Red Sea has officially opened on Shura Island, bringing one of hospitality’s most expressive lifestyle brands to the
Princess Haifa bint Mohammed moves to a senior advisory role as Abdulmohsen Al-Mazyad becomes Vice Minister of Tourism, while Ahmed
From Riyadh to the Riviera, Saudi Arabia is once again bringing its real estate ambitions to the global stage. When
Sa-fe.org editor-in-chief Richard Barnes reports on “the Grand Dame” – Raffles Singapore – the flagship of what is now the
The AlUla Arts Festival 2026 is now under way, marking the fourth edition of a programme that has grown into
When Bab Samhan’s General Manager Fabrice Ducry (pictured above) speaks about his hotel, he refers to it as “emotionally connected”
Saudi Arabia’s hosting of the 2029 Asian Winter Games, originally scheduled to take place in Trojena within the Neom development,
His Royal Highness Prince Faisal bin Bandar, Emir of Riyadh Province, has officially opened International Terminal 2 at King Khalid
Saudi Arabia’s tourism sector recorded its strongest year on record in 2025, welcoming an estimated 122 million domestic and international
Saudi Arabia used the opening day of the World Economic Forum Annual Meeting 2026 in Davos to position itself at
Saudi Arabia has stepped up efforts to reposition tourism as a pillar of global economic policy, arguing at the World
As the global tourism industry turns the page on 2025, Saudi Arabia is positioning itself not merely as a fast-growing
