SAFE

Saudi Arabia for Elites, the only independent site of its kind solely dedicated to the Kingdom of Saudi Arabia, is designed as a working tool for travel advisors specialising in true luxury, possessing an intimate understanding of their clients and their unique way of experiencing travel, to tailor the journey to their distinctive style.

Meet the SAFE teams @ ILTM Asia
Marina Bay Sands, Singapore ​

1 – 4 JULY 2024

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Top News

  • Medical Tourism

Madinah to become a global leader in medical tourism with the new “Heart of Uhud” resort

Madinah, a city revered for its spiritual and historical significance, is set to become a global hub for medical tourism

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  • Trends & News

Aradhana Khowala: redefining travel, tourism, and hospitality on the Red Sea coast

The former Managing Director of Tourism at NEOM and current Chair of the Red Sea Advisory Board, Aradhana Khowala is

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  • Hospitality, Trends & News

Sebastien Carre: leading luxury hospitality at Red Sea Global

For four months now, Sebastien Carre has been working as the Group Head of Hospitality at Red Sea Global, where

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  • Trends & News

54% hike in Chinese tourists y/y

New figures tabled at the Arabian Travel Market indicate a massive increase in Chinese travellers visiting the Middle East in

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  • Trends & News

GCC Summit: a vision for streamlined tourism across the GCC

Saudi Tourism Authority CEO Fahd Hamidaddin played a central role in the GCC Summit: Streamlining and Strengthening Tourism, held at

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  • Trade

Almosafer study: Saudi travellers save on flights, spend-up big on accommodation

Saudi travellers are increasing embracing the spirit of exploration both domestically and internationally, as revealed in a new travel trend

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More trends & news

Travel à la Carte

Embarking on a journey to the Kingdom of Saudi Arabia begins with the pivotal question, “Why venture there?” In this guide, we unveil numerous compelling reasons to visit, encompassing a spectrum of attractions from rich cultural heritage and delectable cuisine to sun-soaked beaches, thrilling adventures, and urban escapes. Dive into our insights and let us kindle your wanderlust for Saudi Arabia’s diverse offerings.

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Birds Eye View
Business Travel (&MICE)
City Breaks
Cruises
Culture (& Indigenous)
Cycling Tourism
Family
Gastronomy
Inclusivity
Islands
Medical Tourism
Mega Events
Nature & Royal Reserves
Oasis Desert
Private Yachting
Religious Tourism
Sea & Sun
Shopping
TV & social media inspired
Wellness
Ze-Trip

Internal Destinations

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Here SAFE explains Saudi Arabia's division into 13 provinces spread over 5 regions and where the most important mega-projects and tourism spots of VISION 2030 are located.

NEJD – Central region enclosingHail, Qassim and Riyadh provinces;
Mega Project: Diriyah
HEJAZ – Western region enclosing the provinces of Makkah, Medina, Tabuk and Baha;
Mega Project : NEOM/ RED SEA PROJECT (AMAALA,…)/AlUla
Northern Region – embracing the Northern Border and Jouf provinces;
Eastern Region including the Eastern Province, Dammam;
Southern Region – embracing the provinces of Asir, Jizan and Najran.

Central KSA -

(Riyadh)

Eastern KSA -

(Dammam)

Southern -

(Abha, Najran, Jazan)

Western -

(Al Madinah, Jeddah, Makkah)

North Eastern KSA -

(Tabuk)

Northern -

(Buraydah, Hail, Sikaka, Afar)

Central Region

The Central Region of Saudi Arabia is epitomised by Riyadh, a city where history and modernity converge spectacularly. Key to this convergence is the UNESCO World Heritage site, Diriyah, birthplace of the first Saudi state, on the north-western edge of the capital, currently undergoing extensive restoration and development. Adding to the region’s allure is the Qiddiya project, an ultra-modern entertainment complex currently under development southwest of Riyadh. Upon completion, it is set to host a plethora of cultural, sports, and recreational activities, including the Saudi Formula 1 Grand Prix, positioning it as a future cornerstone of global sports and leisure. The area is also renowned for natural wonders such as the “Edge of the World,” where visitors can experience dramatic views of an ancient landscape that plunges dramatically into the horizon.
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Eastern Province (Dammam)

The Eastern Province is key to Saudi Arabia’s economy due to its vast oil fields, but it also offers rich cultural and recreational opportunities, particularly around its capital, Dammam. The city features attractions such as the Coral Island and the scenic Dammam Corniche, which is popular for its family-friendly parks and coastal walkways. Dammam’s proximity to other major cities like Al Khobar, known for its shopping destinations and waterfront areas, and Dhahran, known for educational institutions and the King Abdulaziz Center for World Culture, enhances its appeal. The region’s extensive coastline along the Arabian Gulf invites water sports enthusiasts and beachgoers alike.
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North-Western Region

The North-Western Region, particularly around Tabuk, is becoming increasingly noted for its significant development projects such as NEOM and its rich historical sites, notably AlUla. AlUla is renowned for its breath-taking landscape and archaeological significance, including Hegra, Saudi Arabia’s first UNESCO World Heritage Site. AlUla’s vast open-air library of ancient tombs, monuments, and rock inscriptions offers visitors a glimpse into the long and complex history of the region. Recent initiatives aim to develop AlUla into a major cultural and archaeological hub, enhancing its infrastructure while preserving its natural and historical integrity.
Find out more
Northern Region

The Northern Region, distinguished by the vast Nafud Desert and rugged plateaus, is a compelling blend of history, culture, and natural beauty, ideal for explorers seeking to discover the less trodden paths of Saudi Arabia.

The city of Hail is notable for its traditional architecture and agricultural prowess, especially in dates and grains. It hosts annual cultural festivals and the renowned Hail Rally, a highlight for motorsport enthusiasts. Buraydah, the capital of Qassim Province, enhances the region’s appeal as it hosts the world’s largest date festival. Al-Jouf produces premium Middle Eastern olive oil, and Sakaka, its capital, boasts the Rajajil standing stones—often called the “Stonehenge of Saudi Arabia”—dating back thousands of years.
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Southern Region (Najran)

The Southern Region of Saudi Arabia is renowned for its diverse landscapes, ranging from the vast desert expanses of the Rub’ al Khali (Empty Quarter) to the lush, verdant mountains of Asir. This region, which includes cities like Najran, Abha, and Jazan, is celebrated for its unique blend of cultural heritage and natural beauty.

Najran, known for its ancient ruins and the Al-Ukhdood archaeological site, and located near the Yemen border, offers a distinct architectural style and rich historical sites that echo its deep-rooted history. Abha, the capital of the Asir province, sits approximately 2,270 metres above sea level and enjoys a temperate climate that makes it a favoured summer retreat.
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Western Region

The Western Region is known for Jeddah, the kingdom’s commercial hub and the gateway to Makkah and Madinah. Jeddah’s historical district, Al-Balad, is famous for its traditional multi-story houses made of coral stone. A few hours’ drive north of Jeddah, we find the ambitious Red Sea Project, an ultra-luxurious resort area set to transform the Saudi coastline into a global tourism destination. This project includes hotels, residential properties, and leisure facilities, aiming to set new standards in sustainable development and boost the region’s tourism economy.
Find out more
X
Central Region

The Central Region of Saudi Arabia is epitomised by Riyadh, a city where history and modernity converge spectacularly. Key to this convergence is the UNESCO World Heritage site, Diriyah, birthplace of the first Saudi state, on the north-western edge of the capital, currently undergoing extensive restoration and development. Adding to the region’s allure is the Qiddiya project, an ultra-modern entertainment complex currently under development southwest of Riyadh. Upon completion, it is set to host a plethora of cultural, sports, and recreational activities, including the Saudi Formula 1 Grand Prix, positioning it as a future cornerstone of global sports and leisure. The area is also renowned for natural wonders such as the “Edge of the World,” where visitors can experience dramatic views of an ancient landscape that plunges dramatically into the horizon.
Find out more
X
Eastern Province (Dammam)

The Eastern Province is key to Saudi Arabia’s economy due to its vast oil fields, but it also offers rich cultural and recreational opportunities, particularly around its capital, Dammam. The city features attractions such as the Coral Island and the scenic Dammam Corniche, which is popular for its family-friendly parks and coastal walkways. Dammam’s proximity to other major cities like Al Khobar, known for its shopping destinations and waterfront areas, and Dhahran, known for educational institutions and the King Abdulaziz Center for World Culture, enhances its appeal. The region’s extensive coastline along the Arabian Gulf invites water sports enthusiasts and beachgoers alike.
Find out more
X
X
North-Western Region

The North-Western Region, particularly around Tabuk, is becoming increasingly noted for its significant development projects such as NEOM and its rich historical sites, notably AlUla. AlUla is renowned for its breath-taking landscape and archaeological significance, including Hegra, Saudi Arabia’s first UNESCO World Heritage Site. AlUla’s vast open-air library of ancient tombs, monuments, and rock inscriptions offers visitors a glimpse into the long and complex history of the region. Recent initiatives aim to develop AlUla into a major cultural and archaeological hub, enhancing its infrastructure while preserving its natural and historical integrity.
Find out more
X
Northern Region

The Northern Region, distinguished by the vast Nafud Desert and rugged plateaus, is a compelling blend of history, culture, and natural beauty, ideal for explorers seeking to discover the less trodden paths of Saudi Arabia.

The city of Hail is notable for its traditional architecture and agricultural prowess, especially in dates and grains. It hosts annual cultural festivals and the renowned Hail Rally, a highlight for motorsport enthusiasts. Buraydah, the capital of Qassim Province, enhances the region’s appeal as it hosts the world’s largest date festival. Al-Jouf produces premium Middle Eastern olive oil, and Sakaka, its capital, boasts the Rajajil standing stones—often called the “Stonehenge of Saudi Arabia”—dating back thousands of years.
Find out more
X
Southern Region (Najran)

The Southern Region of Saudi Arabia is renowned for its diverse landscapes, ranging from the vast desert expanses of the Rub’ al Khali (Empty Quarter) to the lush, verdant mountains of Asir. This region, which includes cities like Najran, Abha, and Jazan, is celebrated for its unique blend of cultural heritage and natural beauty.

Najran, known for its ancient ruins and the Al-Ukhdood archaeological site, and located near the Yemen border, offers a distinct architectural style and rich historical sites that echo its deep-rooted history. Abha, the capital of the Asir province, sits approximately 2,270 metres above sea level and enjoys a temperate climate that makes it a favoured summer retreat.
Find out more
X
Western Region

The Western Region is known for Jeddah, the kingdom’s commercial hub and the gateway to Makkah and Madinah. Jeddah’s historical district, Al-Balad, is famous for its traditional multi-story houses made of coral stone. A few hours’ drive north of Jeddah, we find the ambitious Red Sea Project, an ultra-luxurious resort area set to transform the Saudi coastline into a global tourism destination. This project includes hotels, residential properties, and leisure facilities, aiming to set new standards in sustainable development and boost the region’s tourism economy.
Find out more

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